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GADGETS AND GAMES DIRECTORY :: > Business Register Weblog > Business Tech Weblogs - WEEKLYBITS.COM GADGETS AND GAMES DIRECTORY
Silicon Alley Insider
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Weblog covering digital business
Digital Business, Live From New YorkVisit Alley Insider
Address URLhttp://www.alleyinsider.com/    Registered: 22-Mar-2008
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Send to email		Visit Look Out Below: GM Cutting Ad Spending Look Out Below: GM Cutting Ad Spending in General
By Silicon
el 16-Jul-2008

cleaver.jpgNot unexpected, but bad news nonetheless: GM, the country's fourth-largest advertiser, is cutting its ad budget. The WSJ ($) doesn't have details on the scope of the cuts, but does point out who gets hurt:

  • Newspapers
  • TV, especially local TV, who get about quarter of their ad revenue from auto makers
  • GM's ad agencies: Interpublic Group and Publicis Groupe

What about Web publishers? Online ad optimists have argued that in a recession, the Web should be ok, because ad buyers will shift their spends from expensive, hard-to-measure old media to cost-effective and precise online buys. We hope they're right, but we think they're wrong -- big ad pullbacks will be felt by everyone with ad inventory to sell.



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Look Out Below: GM Cutting Ad Spending - Tech Weblogs - WEEKLYBITS.COM Blogger Weblog covering digi

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27-Nov-2008
Chrome Market Share: Way Better Than Netscape! (GOOG)

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26-Nov-2008
Yahoo Still Losing Search Share: Time To Do Deal, Focus On Display

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26-Nov-2008

Silicon Alley Insider Blogger

Weblog covering digital business Silicon Alley Insider Digital Business, Live From New York.

Look Out Below: GM Cutting Ad Spending
Not unexpected, but bad news nonetheless: GM, the country's fourth-largest advertiser, is cutting its ad budget. The WSJ ($) doesn't have details on the scope of the cuts, but does point out who [..] Read complete article
Subscribe to Look Out Below: GM Cutting Ad Spending
Published 16-Jul-2008 by Silicon in General
Read 3 times. More hits in More articles Look Out Below: GM Cutting Ad Spending Images about Look Out Below: GM Cutting Ad Spending
Silicon Alley Insider Blogger

Weblog covering digital business Silicon Alley Insider Digital Business, Live From New York.

Erin Burnett Cutting Back On Spending
From Clusterstock: And so are her friends. [..] Read complete article
Subscribe to Look Out Below: GM Cutting Ad Spending
Published 08-Oct-2008 by Silicon in General
Read 2 times. More hits in More articles Erin Burnett Cutting Back On Spending Images about Erin Burnett Cutting Back On Spending
Silicon Alley Insider Blogger

Weblog covering digital business Silicon Alley Insider Digital Business, Live From New York.

Meanwhile...eBay Spends $1.34 Billion On Bill Me Later, Danish Sites
eBay isn't just cutting costs. It is also spending cash -- more than $1 billion worth. It is spending $945 million ($820 million cash, $120 M worth of employee options) on PayPal alternative Bill Me Later [..] Read complete article
Subscribe to Look Out Below: GM Cutting Ad Spending
Published 06-Oct-2008 by Silicon in General
Read 2 times. More hits in More articles Meanwhile...eBay Spends $1.34 Billion On Bill Me Later, Danish Sites Images about Meanwhile...eBay Spends $1.34 Billion On Bill Me Later, Danish Sites
Silicon Alley Insider Blogger

Weblog covering digital business Alley Insider Digital Business, Live From New York

IAB: Online Ad Spending Grinding To A Halt
The IAB and PriceWaterhouse have released their Q3 online ad spending report. It tells us what we already knew: Online ad growth is grinding to a halt: Display ad spending will likely be down year over year in Q4 (and sharply in 2009 and 2010 as well) Even when counting search, Q3 spending only grew 11% year over year If overall online ad spending (search + displa [..] Read complete article
Subscribe to Look Out Below: GM Cutting Ad Spending
Published 20-Nov-2008 by Alley In in General
Read 0 times. More hits in More articles IAB: Online Ad Spending Grinding To A Halt Images about IAB: Online Ad Spending Grinding To A Halt
Silicon Alley Insider Blogger

Weblog covering digital business Alley Insider Digital Business, Live From New York

Nokia: Global Consumer Spending Crash, Cutting Estimates (NOK)
Nokia (NOK) shares are dropping after the company warned that Q4 sales and profits would be weaker than expected and that the cellphone market would shrink next year. From Nokia's release: [..] Read complete article
Subscribe to Look Out Below: GM Cutting Ad Spending
Published 14-Nov-2008 by Alley In in RIMMQCOMAAPLNOK
Read 1 times. More hits in More articles Nokia: Global Consumer Spending Crash, Cutting Estimates (NOK) Images about Nokia: Global Consumer Spending Crash, Cutting Estimates (NOK)
Silicon Alley Insider Blogger

Weblog covering digital business Silicon Alley Insider Digital Business, Live From New York.

Oops, Tech Spending Not Immune From Recession After All
A year ago, many tech analysts confidently declared that tech spending would be immune from a recession because BlackBerries, et al, are as important to commerce as breathing. Whoops. Forrester's most recent survey concludes that 43% of companies have cut IT spending this year, and, in our opinion, more are sure to follow. How much will tech spending decline in this recession? Not catast [..] Read complete article
Subscribe to Look Out Below: GM Cutting Ad Spending
Published 09-Sep-2008 by Silicon in General
Read 5 times. More hits in More articles Oops, Tech Spending Not Immune From Recession After All Images about Oops, Tech Spending Not Immune From Recession After All
Silicon Alley Insider Blogger

Weblog covering digital business Silicon Alley Insider Digital Business, Live From New York.

AOL Cutting Costs Again...But No Firings!
rongrant.jpg - AOL Cutting Costs Again...But No Firings! Two AOL sources report more cost-cutting in progress: Washington-NY jet shuttle eliminated as of 8/1 (Confirmed by second source). Can't say we blame them--who wants [..] Read complete article
Subscribe to Look Out Below: GM Cutting Ad Spending
Published 09-Jul-2008 by Silicon in COO
Read 3 times. More hits in More articles AOL Cutting Costs Again...But No Firings! Images about AOL Cutting Costs Again...But No Firings!
Silicon Alley Insider Blogger

Weblog covering digital business Silicon Alley Insider Digital Business, Live From New York.

eMarketer Cutting 2008 Online Ad Forecast, Again
Research firm eMarketer is planning to knock "a few percentage points" off its already-lowered estimate for online ad spending, Bloomberg reports. It will be the firm's third try at an estimate for the US online ad market: in November [..] Read complete article
Subscribe to Look Out Below: GM Cutting Ad Spending
Published 13-Aug-2008 by Silicon in General
Read 1 times. More hits in More articles eMarketer Cutting 2008 Online Ad Forecast, Again Images about eMarketer Cutting 2008 Online Ad Forecast, Again
Silicon Alley Insider Blogger

Weblog covering digital business Silicon Alley Insider Digital Business, Live From New York.

More AOL Cost-Cutting: Dumping Properties; Cutting Back On Blogs (TWX)
AOL is "sunsetting" (i.e. killing or trying to sell) some of its underperforming units, including Bluestring, Xdrive, AOL Pictures and MyMobile. TechCrunch has the memo, issued last week, by EVP K [..] Read complete article
Subscribe to Look Out Below: GM Cutting Ad Spending
Published 25-Jul-2008 by Silicon in General
Read 3 times. More hits in More articles More AOL Cost-Cutting: Dumping Properties; Cutting Back On Blogs (TWX) Images about More AOL Cost-Cutting: Dumping Properties; Cutting Back On Blogs (TWX)
Silicon Alley Insider Blogger

Weblog covering digital business Silicon Alley Insider Digital Business, Live From New York.

What Are IT Vendors Doing With Their Own IT Spending?
What does the recession mean for business spending? Well, there's the sunny view of things, that businesses will be forced to invest in areas that make them more efficient, like IT. And then there's what we might call (to stea [..] Read complete article
Subscribe to Look Out Below: GM Cutting Ad Spending
Published 15-Oct-2008 by Silicon in General
Read 2 times. More hits in More articles What Are IT Vendors Doing With Their Own IT Spending? Images about What Are IT Vendors Doing With Their Own IT Spending?
Silicon Alley Insider Blogger

Weblog covering digital business Silicon Alley Insider Digital Business, Live From New York.

Motorola Cutting 20% Of Research Division (MOT)
Motorola is cutting a fifth of its research staff -- about 120 of 600 positions, RCR Wireless News reports. It's also reassigning another 180 R&D workers within the businesses they s [..] Read complete article
Subscribe to Look Out Below: GM Cutting Ad Spending
Published 12-Jun-2008 by Silicon in CSCOMOT
Read 4 times. More hits in More articles Motorola Cutting 20% Of Research Division (MOT) Images about Motorola Cutting 20% Of Research Division (MOT)
Nerdblog Blogger

Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
Nerdblog.Net

Barclays and HBOS slash contractor rates
Summer in the city, pay down, isn’t it a pity Barclays is cutting IT contractor rates by ten per cent across the group, less than a month after cutting 1,800 IT jobs. TheRegister [..] Read complete article
Subscribe to Look Out Below: GM Cutting Ad Spending
Published 29-Jul-2008 by Nerdblog in General
Read 2 times. More hits in More articles Barclays and HBOS slash contractor rates Images about Barclays and HBOS slash contractor rates

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