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 Send to email | Madison Avenue: Still Trying To Figure Out Social Networks in General |  By Silicon
el 14-May-2008 |
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Yesterday we heard that the ad prices on social networks are getting cheaper. Today's data point for social networking bears:
eMarketer took down its 2008 projection for ad spending on social networks to $1.4 billion from $1.8 billion. And it's not the economy: the firm is also revising a more bullish projection for 2011, ratcheting projections down from $2.7 billion to $2.4 billion. Both earlier projections were made in December.
What's changed in four months? Even Madison Avenue buyers who want to put money on Facebook, MySpace and the like are finding it harder than they'd like. eMarketer analyst Debra Aho Williamson explains: "The challenge is that all these new forms of advertising are more difficult to plan, measure and quantify than advertisers are used to, and that has impacted spending growth."
The results: Last week News Corp. admitted that it was having a harder time moving MySpace inventory than it had anticipated, and revenues at its Fox Interactive Unit actually dropped from the previous quarter.
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| Facebook Running Out Of Cash? Good! | | Some say Facebook is running out of cash. Good. Maybe now the social network will buckle down and take some of the money Madison Avenue wants to throw its way in order to reach the site's 120 million active users.
[..] Read complete article | | Published 04-Nov-2008 by Silicon in General
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| Social Network Spending Estimates Down Globally, Too | | Last week research firm eMarketer dropped its US social network spending projections; now it's taking down its projection for international social net spending as well. The company is projecting that by 2011, advertisers will spend $4.3 billion worldwide on social networks; it had previously guess the number would be $4.7 billion. The company's previous global estimate of $1.9 billion in 2008 s [..] Read complete article | | Published 21-May-2008 by Silicon in General
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