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 Send to email | Man Bites Dog: Media Firm Raises 2008 Online Ad Estimate in General |  By Silicon
el 27-Aug-2008 |  Like just about everyone else making ad forecasts, Aegis media buying unit Carat has just lowered its' estimates for 2008 advertising growth. But unlike just about everyone else, Carat raised its forecast for online advertising, noting that dollars are shifting online faster than they expected in March.
The overall U.S. advertising economy is looking weak to Carat, and they lowered their expectation for growth from the 3.8% predicted in March to 2.1%. They also lowered global growth to 4.9% from 6%.
But Carat found reason to be slightly more bullish on online advertising than they were in the spring, and bumped up their estimate for growth to 23.7% from 23.3% in 2008. It also raised its 2009 U.S. online forecast to 18.6% from 17.8%.
Part of this is Carat was conservative to begin with; the revised estimate is in-line, or slightly higher than most of the other predictions we're tracking. But, Carat says, "Internet advertising is continuing to drive spending ahead of other sectors in nearly every region."
A rundown of ad market revisions so far:
- August 13: eMarketer
 plans to drop "a few percentage points" off its March estimate of 22.7% growth
- July 7: BMO Capital Markets cuts its 2008 U.S. forecast to 1.8% from 3.6%
- June 30: Zenith Optimedia cuts its U.S. ad forecast for the second time in three months
- May 30: Lehman drops 2008 U.S. online ad forecast from 24% growth to 23%
- March 19: eMarketer cuts its 2008 online ad forecast 6%
- September 14: Oppenheimer cuts 2008 U.S. online ad estimate 26% growth to 25%
See Also:
Time Warner Embraces Content, And A Truly Scary Ad Market
Viacom: Ad Market So Bad We're Not Making Predictions Anymore
Disney Q3: Cable Networks Strong; Results In-Line
CBS: It's Not An Ad Slowdown Anymore - It's An Ad Recession
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| Google to sell 400,000 Android phones by the end of 2008? |  Sounds a little excessive to us, but that’s the estimate coming from Strategy Analysts. The firm is claiming that Google and T-Mobile will push roughly 400,000 units before the end of the quarter, which would account for roughly 4 percent of all smartphones sold during that period. Citing Google’s brand strength SA has high hopes [...]
[..] Read complete article | | Published 21-Sep-2008 by Joshua Karp in AndroidHTCHandsetsT-MobileG1googlehtc dream
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| Glam Media Buys UK Ad Firm Monetise | | Glam Media, the ad network/publishing network focused on women, is acquiring UK marketing firm Monetise. Founded three years ago, Monetise sells ads for UK entertainment sites Flixster, ARTISTDirect and [..] Read complete article | | Published 17-Jun-2008 by Silicon in General
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| Social Network Spending Estimates Down Globally, Too | | Last week research firm eMarketer dropped its US social network spending projections; now it's taking down its projection for international social net spending as well. The company is projecting that by 2011, advertisers will spend $4.3 billion worldwide on social networks; it had previously guess the number would be $4.7 billion. The company's previous global estimate of $1.9 billion in 2008 s [..] Read complete article | | Published 21-May-2008 by Silicon in General
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| Third Screen Media Founder Joins Cellufun's Advisory Board | | NY-based mobile gaming firm Cellufun has added Third Screen Media founder Tom Burgess to its advisory board. Burgess is currently Entrepreneur-in-Residence at Battery Ventures. AOL (TWX) bought Third Screen Media, a mobile ad firm, last year for an estimated $80 million.
Cellufun also hired Keith Katz as VP of marketing. Katz was formerly head of North American marketing for mobile gamin [..] Read complete article | | Published 02-Jul-2008 by Silicon in TWX
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