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GADGETS AND GAMES DIRECTORY :: MARKET RESEARCH ADS IN-GAME ADVERTISING NEWS NIELSEN SCIENCE

	Kotaku`s The Gamers Guide	Blogger
XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

IGA Study Finds People Don't Mind In-Game Ads [Market Research]

A landmark study conducted by Nielsen BASES and Nielsen Games on behalf of in-game advertising giant IGA Worldwide has found that not only is in-game advertising super-effective, most people don't seem to mind it. The study, titled Consumers? Experience with In-Game Content & Brand Impact of In-G [..] Read complete article

Published 17-Jun-2008 by Mike Fahey in market research ads in-game advertising news nielsen science
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