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 Send to email | Meet The New Guitar Hero Boss, Not The Old Guitar Hero Boss [Activision] in ActivisionDan RosensweigDavid HaddadGuitar Hero |  By Michael McWhertor
el 02-Feb-2010 |  Say goodbye to the old Guitar Hero CEO Dan Rosensweig. He's leaving the position at Activision after less than a year, a year in which the Guitar Hero (and DJ Hero and Band Hero) franchise didn't do so well.
And please welcome the new Guitar Hero boss, David Haddad, formerly the COO of the Guitar Hero brand who will assume the operational duties of giving us more Hero branded games in 2010. Activision announced Rosensweig's "departure" today, but did not promote Haddad to the chief executive officer position, having him report to Mike Griffith, President and CEO of Activision.
Why the change? Probably the aforementioned not-doing-so-well.
As the LA Times illustrates in informative numbers, Guitar Hero 5 sold less than a million in the United States last year compared to its predecessor Guitar Hero: World Tour's 3.4 million. There are similarly unimpressive numbers for DJ Hero, Band Hero and the brand's most recent effort Guitar Hero: Van Halen, which the NPD Group estimates sold just 64,000 copies.
We've already set expectations to anticipate fewer Guitar Hero titles in 2010, per ex-CEO Rosensweig, but we now expect even fewer than before.
Activision's Guitar Hero chief exits after less than a year [LA Times]
 
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| Meet Guitar Hero 5's New Guitar [Guitar Hero] |  New Guitar Hero game, new Guitar Hero guitar. That's the way the world works. With Guitar Hero 5 almost upon us, let's take a look at it's new guitar, see if it's worth upgrading. The changes are minimal. Aside from a cosmetic facelift, the only major difference comes in a tweak t [..] Read complete article | | Published 14-Jul-2009 by Luke Plunkett in Guitar Hero Activisionguitar hero 5neversoftNews
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Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
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![Click here to read Activision Boss Says <em>DJ Hero</em> Helped Kill <em>Guitar Hero</em> - Activision Boss Says DJ Hero Helped Kill Guitar Hero [Dj Hero]](http://fastcache.gawkerassets.com/assets/images/9/2011/07/small_djhead.jpg)
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Activision continues to "exploit" its Guitar Hero franchise this year with three new full titles coming this autumn. The newly announced Guitar Hero 5 will offer "the ability to drop in and out of songs and chang [..] 
Activision continues to "exploit" its Guitar Hero franchise this year with three new full titles coming this autumn. The newly announced Guitar Hero 5 will offer "the ability to drop in and out of songs and chang [..] 
Filed under: Sony PlayStation 2, Sony PlayStation 3, Nintendo Wii, Microsoft Xbox 360, Rhythm
We imagine that Activision Blizzard has more green cash money than a number of medium-sized countries thanks to their own [..] 
Surprise! There's a new, slightly different guitar controller bundled with Guitar Hero 5. The sparkly red controller includes a redesigned touchpad, which now uses digital input instead of analog. The touchpad area also has small dots to indicate the fret [..] 
Good news. If you missed Activision Publishing president Mike Griffith's CES talk this morning, you didn't miss much. Outside of seeing double-bass pedals in action in Guitar Hero: Metallica, Griffith kept Activision's 2009 plans quiet. [..] 
