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 Send to email | Microsoft Grabs Navic, Stalks Google TV (MSFT, GOOG) in CHTRTWCGOOGMSFT |  By Silicon
el 18-Jun-2008 |
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 At some point, someone is going to figure out targeted, Google-style TV advertising. Startups and ad agency holding companies are trying their hands at it. So are the cable operators and Google (GOOG) itself. Now Microsoft (MSFT) is, too.
It has bought Waltham, Mass.-based Navic Networks, a 7-year-old firm that targets interactive advertising via cable set-top boxes, for an undisclosed sum. The firm's technology is in use on 35 million cable customers of Charter Communications (CHTR), Cox Communications and Time Warner Cable (TWC).
Microsoft is getting into TV advertising two years after Google started, but it doesn't look as if Google has opened up anything like a lead here. Google brought Google TV out of beta in April, but so far it's limited to DirecTV's 16 million subscribers, and business has been slow enough that Google has been reduced to offering free spots. So with one acquisition, Microsoft can leap ahead.
Navic's technology allows advertisers to target individuals as they move from channel to channel, a solution for advertisers trying to achieve mass among fracturing TV audiences. The company has raised $43 million, has 82 employees, and will be integrated into Microsoft's Advertiser and Publisher Solutions Group.
See Also:
Google: Let Us Buy You A TV Ad
Cable Exec: 'Shame On Us' If We Don't Figure Out Ad Targeting
Cable Guys Try To Head Off Google
Cable To Share Booty From Ad Targeting With TV Nets
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| Will Gmail Ever Catch Up? A New App May Help Google, Hurt Microsoft (GOOG, MSFT) | | Everyone we know uses Gmail. But we don't know that many people: Gmail trails both Yahoo and Microsoft's webmail offerings by a significant margin. But a new service that allows users to synchronize their calendar, e-mail and address books between Gmail (GOOG) and Outlook (MSFT) might change that.
Up until now, Google as well as third-party apps, have allowed users to synchronize pieces [..] Read complete article | | Published 26-Mar-2008 by Silicon in GOOGMSFT
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| Former Fed Regulator: Google-Yahoo Deal A Tough Sell To Feds (MSFT, YHOO, GOOG) | | Stifel Nicolaus analyst Blair Levin has broken down the odds that Washington approves one of multiple tie-ups in play right now: Microsoft (MSFT) buys all of Yahoo (YHOO) ; Microsoft buys Yahoo search; Yahoo hands over some of search to Google (GOOG).
Blair's bio makes him worth listening to: He was chief of staff to former FCC chair Reed Hundt for a good stretch of the Clinton administr [..] Read complete article | | Published 19-May-2008 by Silicon in GOOGYHOOMSFT
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