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GADGETS AND GAMES DIRECTORY :: > Games Register Weblog > Games Tech Weblogs - WEEKLYBITS.COM GADGETS AND GAMES DIRECTORY
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Send to email		Visit Microsoft UK rolling out Halo 3-sized campaign for GTA IV Microsoft UK rolling out Halo 3-sized campaign for GTA IV in grand-theft-auto-ivGTA-ivGTA4gtaivmarketingmicrosoftrockstartake-two
By Kyle Orland
el 18-Apr-2008

Filed under: Microsoft Xbox 360, Action

It should come as no surprise that the impending Grand Theft Auto IV is going to have a marketing campaign that rivals the absolute onslaught that accompanied Halo 3's launch last year. What may surprise you, though, is that much of that marketing push will be coming from Microsoft, not publisher Take-Two or developer Rockstar.

"Rockstar will naturally be doing their own campaign to launch what obviously will be a massive title for them," Xbox UK Gaming and Entertainment Chief Stephen McGill told MCV, "but Microsoft sees GTA IV as a fantastic title to showcase how great Xbox 360 is." As such, McGill says Microsoft will be launching a campaign with "the same sort of scale as our Halo 3 campaign last year" to promote the Xbox 360 version's Live integration, Achievements and, of course, exclusive downloadable content. Judging by our recent poll on the subject, it doesn't look like it will take much convincing to get people thinking that the Xbox 360 is the system of choice for the optimal GTA IV experience.
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Microsoft UK rolling out Halo 3-sized campaign for GTA IV - Tech Weblogs - WEEKLYBITS.COM Blogger Covers video game ne

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Microsoft UK rolling out Halo 3-sized campaign for GTA IV
Image 0 en - Microsoft UK rolling out Halo 3-sized campaign for GTA IV Filed under: Microsoft Xbox 360, Action It should come as no surprise that the impending Grand Theft Auto IV is going to have a marketing campaign that rivals the absolute onslaught that accompanied Halo 3's launch last year [..] Read complete article
Subscribe to Microsoft UK rolling out Halo 3-sized campaign for GTA IV
Published 18-Apr-2008 by Kyle Orland in grand-theft-auto-ivGTA-ivGTA4gtaivmarketingmicrosoftrockstartake-two
Read 4 times. More hits in More articles Microsoft UK rolling out Halo 3-sized campaign for GTA IV Images about Microsoft UK rolling out Halo 3-sized campaign for GTA IV
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Step back Chief: Halo 3 Recon announced
Image 0 en - Step back Chief: Halo 3 Recon announced Filed under: Microsoft Xbox 360, Action Straight out of Microsoft's keynote address at the Tokyo Game Show comes confirmation of the new Halo 3 campaign that has been the subje [..] Read complete article
Subscribe to Microsoft UK rolling out Halo 3-sized campaign for GTA IV
Published 09-Oct-2008 by Jason Dobson in breakingnewshalo-3tgs-2008
Read 0 times. More hits in More articles Step back Chief: Halo 3 Recon announced Images about Step back Chief: Halo 3 Recon announced
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TGS 08: A guided tour of the Halo Wars campaign
Image 0 en - TGS 08: A guided tour of the Halo Wars campaign Filed under: Microsoft Xbox 360, Strategy, TGS Shortly after learning that the Flood would be making an appearance in Halo Wars, we were whisked away to a meeting with Ensemble's Graeme Divine wher [..] Read complete article
Subscribe to Microsoft UK rolling out Halo 3-sized campaign for GTA IV
Published 11-Oct-2008 by Christopher Grant in Ensemble-Studiosgraeme-devineHalo-WarsTGS-2008
Read 0 times. More hits in More articles TGS 08: A guided tour of the Halo Wars campaign Images about TGS 08: A guided tour of the Halo Wars campaign
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Bungie's Halo 3 campaign teaser: Your theories
Filed under: Microsoft Xbox 360, First Person Shooters [..] Read complete article
Subscribe to Microsoft UK rolling out Halo 3-sized campaign for GTA IV
Published 26-Sep-2008 by Justin McElroy in bungiehalo-3halo-mythic
Read 0 times. More hits in More articles Bungie Images about Bungie
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Halo Studio Seeks Next Gen Program Manager [Halo 4]
We knew that Microsoft was expanding their internal Halo team, but are we sure what platform the next Halo will appear on? A job listing posted back on August 22nd suggests that Microsoft might be aiming for the next generation consoles for the next major Halo release. The [..] Read complete article
Subscribe to Microsoft UK rolling out Halo 3-sized campaign for GTA IV
Published 11-Sep-2008 by Mike Fahey in Halo 4 Job listing Microsoft News Next Generation
Read 0 times. More hits in More articles Halo Studio Seeks Next Gen Program Manager [Halo 4] Images about Halo Studio Seeks Next Gen Program Manager [Halo 4]
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Halo 3 Keeps Winning (Advertising) Awards [Adwatch]
Say what you will about Bungie's Halo 3 from a gameplay or plot standpoint, there is one aspect of the game that was excellent from start to finish - the ad campaign. Created by the McCann Worldgroup and T.A.G., the H [..] Read complete article
Subscribe to Microsoft UK rolling out Halo 3-sized campaign for GTA IV
Published 09-May-2008 by Mike Fahey in AdvertisingAdwatchAwardsbelieveHalo 3News
Read 4 times. More hits in More articles Halo 3 Keeps Winning (Advertising) Awards [Adwatch] Images about Halo 3 Keeps Winning (Advertising) Awards [Adwatch]
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Phil Spencer and Shane Kim Talk Halo [E308]
Halo, Halo, Halo! What's going on with the movie? What about Halo Wars? What about Peter Jackson? How bout the Halo no show at the big press conference. No real answers from head of Microsoft Game Studios Phil Spencer or newly minte [..] Read complete article
Subscribe to Microsoft UK rolling out Halo 3-sized campaign for GTA IV
Published 21-Jul-2008 by Adam Barenblat in E308 Clips Halo Media phil spencer Shane Kim
Read 3 times. More hits in More articles Phil Spencer and Shane Kim Talk Halo [E308] Images about Phil Spencer and Shane Kim Talk Halo [E308]
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Microsoft Halo Job Listing Mentions "Key Hollywood Talent" [Peter Jackson]
Those Halo wheels are still turning. And from what a Gamasutra job announcement seems to hit at, Peter Jackson's Halo game is moving forward. The Microsoft Game Studios job listing is for "Creative Director - building a new Halo universe" and says this under responsibilities: Direct th [..] Read complete article
Subscribe to Microsoft UK rolling out Halo 3-sized campaign for GTA IV
Published 01-Aug-2008 by Brian Ashcraft in Peter Jackson Halo Microsoft News Xbox 360
Read 2 times. More hits in More articles Microsoft Halo Job Listing Mentions "Key Hollywood Talent" [Peter Jackson] Images about Microsoft Halo Job Listing Mentions "Key Hollywood Talent" [Peter Jackson]
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Halo 3 body count surpasses Earth's population
Image 0 en - Halo 3 body count surpasses Earth Filed under: Culture A member of the Bungie forums points out that the Halo 3 campaign kill count has surpassed the population of the human virus infecting and multiplying on this third rock fr [..] Read complete article
Subscribe to Microsoft UK rolling out Halo 3-sized campaign for GTA IV
Published 24-Jun-2008 by Alexander Sliwinski in body-counthalo-3halo3
Read 0 times. More hits in More articles Halo 3 body count surpasses Earth Images about Halo 3 body count surpasses Earth
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Sexy New Halo War Box Art, Screens [Halo Wars]
Bungie may be unveiling a new map for Halo 3 at Penny Arcade Expo later this week, but don't forget that's not the only Halo goodness coming our way. Microsoft Games Studios recently unveiled this fancy new Halo Wars box art and three pretty ent [..] Read complete article
Subscribe to Microsoft UK rolling out Halo 3-sized campaign for GTA IV
Published 25-Aug-2008 by Brian Crecente in halo wars Halo microsoft game studios Xbox 360
Read 2 times. More hits in More articles Sexy New Halo War Box Art, Screens [Halo Wars] Images about Sexy New Halo War Box Art, Screens [Halo Wars]
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Microsoft Confirms Corrinne Yu Hire, Internal Halo Team Expansion [Halo]
Yesterday, we broke that Gearbox Director of Technology Corrinne Yu has been hired by Microsoft Game Studios to be Principle Engine Architect for Microsoft's Halo Franchise Team. Microsoft has confirmed to Kotaku that Yu had in fact been hired by Microsoft. "As the Halo franchise co [..] Read complete article
Subscribe to Microsoft UK rolling out Halo 3-sized campaign for GTA IV
Published 28-Aug-2008 by Brian Ashcraft in Halo Id Software Microsoft Original Peter Jackson Top
Read 0 times. More hits in More articles Microsoft Confirms Corrinne Yu Hire, Internal Halo Team Expansion [Halo] Images about Microsoft Confirms Corrinne Yu Hire, Internal Halo Team Expansion [Halo]
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Bungie Secret Game is a "New Halo 3 Campaign Experience" [Keep It Clean]
Tipster Nick F points out that the Bungie teaser for the new whatever the studio is working on just hit Xbox Live. With it comes this succinct, but a bit more to the point description: "High action and deep mystery await players in the new Halo 3 cam [..] Read complete article
Subscribe to Microsoft UK rolling out Halo 3-sized campaign for GTA IV
Published 25-Sep-2008 by Brian Crecente in Keep it clean Campaign Halo 3
Read 1 times. More hits in More articles Bungie Secret Game is a "New Halo 3 Campaign Experience" [Keep It Clean] Images about Bungie Secret Game is a "New Halo 3 Campaign Experience" [Keep It Clean]

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