 |
User: Login |
Weblog covering digital business
Digital Business, Live From New York. |
| Address URL | http://www.alleyinsider.com/ Registered: 22-Mar-2008 |
| Ads: | |
 Send to email | MySpace Frantically Talking Up International Growth, Again in NWS |  By Silicon
el 16-Apr-2008 |
myspacelogo.jpg: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
 Team MySpace (NWS) is on an international tour this week, where Chris DeWolfe and co are talking up the company's plans in Korea, India, etc. Message: We get it - it's totally important for us to grow outside the U.S.. WSJ ($):
"Every single market we're going [into], we're seeing significant growth in revenues across the board," said Travis Katz, senior vice president in charge of MySpace's international business, in an interview.
Mr. Katz, who was in Seoul to mark the launch Tuesday of a Korean-language MySpace site (http://kr.myspace.com), said Italy, Brazil, Germany and China are among the fastest growing countries for MySpace in terms of users. Revenue contributions from those countries are also on the rise, he said, without providing specifics.
"We have more than four and a half million users in Germany and, in less than a year, more than three million users in France. In China, we've just passed a two million user mark," he said. "We're in 29 countries today. We're on a very rapid expansion."
To be fair, the MySpace folks have been looking outside the U.S. for growth for at least a couple years, and have been pretty frank about the challenges they're facing in markets where there's a clear incumbent (Bebo in the UK, CyWorld in Korea, etc). Two problems: As we've noted before, Facebook, which only just started to push outside the U.S. last year, is growing like a weed internationally:
fb:myspace chart.gif: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
But Facebook isn't MySpace's biggest problem: That would be the demand, from investors and Rupert Murdoch, that it turn its huge traffic into money. And that's where international growth won't do it a ton of good, in the near-term. Because as difficult as it is as monetize social networks in the U.S., it's even harder overseas, where the Web ad market isn't as robust. If MySpace's P&L is ever going to live up to the promise of its user stats, its sales team is going to have convince American advertisers that its American audience is worth much more than they think.
See Also: News Corp. Blows MySpace Targets, Dumps Sales Chief
Facebook About To Pass MySpace In International Traffic
Read 6 times
|
|
 |
| MySpace: Not Dead Yet |  We see plenty of evidence -- both anecdotal and statistical -- that MySpace's growth is sputtering. But it's good to remember that slowing or no, News Corp.'s social network is still ginormous. In February, for instance, MySpace rounded [..] Read complete article | | Published 27-Mar-2008 by Silicon in General
Read 19 times. More hits in   |
|
| Omnicom Q2: In Line, International Growth Humming, Domestic Pokey | | No surprises from ad giant Omnicom's Q2: It posted EPS of $0.96 on revenues of $3.48 billion, which is what the Street was looking for. Overall revenue grew 11.2%, boosted by international growth of 17.7%; domestic grew just 5.5%.
Those results are directionally similar to Nielsen's estimate of Q1 ad spending: The company says global growth increased 4%, but that spending in the U.S. and [..] Read complete article | | Published 22-Jul-2008 by Silicon in General
Read 4 times. More hits in |
|
| MySpace Announces Data Availability Launch (NWS) |  MySpace has officially unveiled a program (press release) that will allow users to share MySpace photos, TV networks, and friend networks with Yahoo!, eBay, Twitter, and Photobucket. See an example of how it works at the end of the post.
On the call, MySpace execs said that the program would be launching worldwide in the next several weeks, but they would not pin down a start date. Th [..] Read complete article | | Published 08-May-2008 by Silicon in General
Read 6 times. More hits in |
|
|
Warning We are not responsible of information posted from external feeds. Use this website at your own risk.
Notice: We will not be liable for any direct or indirect loss or damage arising under this disclaimer or in connection with our website, whether arising in tort, contract, or otherwise.
|
|
| |
Hello, Guest
Online: 125 visitors
+ fotos
Facebook recently passed MySpace as the most-visited social networking site worldwide. But most of its growth is international, and it's still significantly smaller than MySpace in t [..] 
Facebook owes much of its superfast growth to its international editions -- it's been translated into 18 languages, and plans 54 more. Just think of how much fast it might be growing if it w [..] 
Bad news for Rupert Murdoch: Goldman Sachs figures his Internet business is worth perhaps $3 billion -- about half the value he was trying to get for it earlier this year. The go [..] 
That on-again, off-again interest News Corp. (NWS) has had in combining/spinning off MySpace with AOL, or Yahoo, or MSN? Definitely off again, the company said today. Here's Rupe [..] 
Here's a tale of two sites, or perhaps a case study in the promotional power of MySpace. "Special Delivery," MySpace's hidden camera Web video series, is a hit on MySpace TV, whe [..] 
