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 Send to email | MySpace Music Launch Slightly Pushed Back, More Details Emerge in AMZNAAPL |  By Silicon
el 12-Sep-2008 |  MySpace Music, the social networking site's new JV with the record industry, will launch next Thursday, Sept. 18, a source tells SAI's Peter Kafka. That's a slight delay from the site's previous launch target -- Sept. 15 -- but no big deal.
Meanwhile, Fortune's Devin Leonard covers the JV in a lengthy profile posted to the magazine's Web site today. Highlights:
- Amazon (AMZN), not Apple's (AAPL) iTunes or another vendor, will officially handle music downloads.
- Labels "want a penny each time someone listens to a song," which means MySpace will need to charge $10 for every 1,000 ad impressions to break even. Or will it? PaidContent's Rafat Ali spoke to a source that says a "penny per song is not an accurate number, but the numbers are more based on revenue share, ad sales, and branded environments." Media buyers say MySpace is currently averaging $3 per 1,000 impressions.
- Toyota, McDonald's, and State Farm are sponsoring the launch.
See Also:
Chernin: MySpace Ad Sales 'Above Where We Expected It To Be'
MySpace Music Launching, Still No CEO
MySpace Music Grunts: Please Don't Hire A CEO!
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| MySpace Music Launch Delayed? | | MySpace Music's launch, originally scheduled for yesterday, then moved to Thursday of this week, may get pushed back a week or more. Label sources tell us MySpace reps told them yesterday that the launch may be delayed [..] Read complete article | | Published 16-Sep-2008 by Silicon in General
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| MySpace Music Needs Launch Date, CEO | | This spring, MySpace formally unveilled plans to start a new music site, which it will run as a joint venture with (most of) the big music labels. Close to four months later, two big unanswered questions remain about the proejct:
When will it launch?
Who will run it when it does launch?
Answers to both of these should have been resolved by now. During MySpace [..] Read complete article | | Published 22-Jul-2008 by Silicon in General
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| Amazon on board with Myspace Music? |  Seems like an unlikely pairing, but rumors are now circulating that Amazon is now bidding to provide online retail services in conjunction with Myspace Music. Myspace announced their music service earlier this year, with plans to provide music from Sony BMG, Universal, and Warner. They plan to offer both ad-supported free streaming as well as [...]
[..] Read complete article | | Published 25-Jul-2008 by Joshua Karp in Newsamazon mp3myspace music
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Yesterday we noted that MySpace Music didn't have a launch date or a CEO. Today they've filled one of those those holes: MySpace CEO Chris DeWolfe has committed to a September launch.
[..] 
Last we heard, MySpace was planning on launching its Music site in September. And last we heard, MySpace execs still haven't been able to land a CEO for the company, which is a joint v [..] 
