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 Send to email | NBC: Online Olympics Nearly Sold Out. What Does That Mean? in General |  By Silicon
el 14-Jul-2008 |
TrackAndField.jpg: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
 NBC U tells Mediaweek ad sales are going pretty well for the Beijing Olympics. Four weeks before the start of the games, NBC says 85% of the ad inventory on NBCOlympics.com is sold.
It's unclear if this includes the NBC video programming that Micrsoft's MSN will carry. But either way, it's a bit of a meaningless claim, since NBC really doesn't know how many people will end up tuning in, and thus how much inventory it will have to sell. NBC's hope: like CBS's March Madness, there will be significant at-work viewing because events scheduled in the evening in Beijing will unfold during work hours on the East Coast.
Viewers will have to put up with some annoyances: NBC is selling 15- and 30-second pre- and mid-roll video spots only. Less-intrusive overlay ads don't conform to International Olympic Committee standards on advertising during the games, and won't be popping up this summer on any Olympics video.
See Also: NBC U Olympic Schedule: Table Tennis Live Online, Gymnastics On Tape Delay
NBC To Advertisers: We Promise To Find Olympic Viewers For You
NBC's Olympics Policy: Big Win For Pirate P2P Sites
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| Yahoo Beating NBC In Online Olympics |  NBC is getting big TV numbers out of the Olympics, but on Monday the gold medal for online eyeballs went to Yahoo's Olympics site. A good reminder that just as Jerry Yang keeps saying, Yahoo has a really, really big audience [..] Read complete article | | Published 13-Aug-2008 by Silicon in General
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| NBC Lawyers In Panic Mode, Scrambling To Stamp Out Internet Olympics Feeds |  We view the Olympics as a global sporting tradition and consider ourselves citizens of the world, so we don't have much patience with country-specific broadcasting rights. Thus, we're happy that we (and you) can watch the Olympics live right here on on SAI.
(Frankly, we wish we could watch the Olympics on NBCOlympics.com, because their feed is marvelously crisp, but of course NBC is doin [..] Read complete article | | Published 08-Aug-2008 by Silicon in General
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