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 Send to email | NBC: Our Shows Are Big Hits, Online in GE |  By Silicon
el 25-Jun-2008 |
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 NBC (GE) struggles in the broadcast ratings. But it has a few shows that do pretty well online. So it's no surprise that they'd become the first network to announce they'll start releasing online ratings for specific shows, like "30 Rock" and "Heroes."
The numbers, from Nielsen Online, will be released on a monthly basis, rather than on an overnight basis like Nielsen's TV ratings. But they'll be roughly compatible: Nielsen breaks out the specific demographics like 18-49 and 18-34, just as they do for TV ratings.
NBC won't be the first to put out online show metrics, but they are the first to commit to it on a regular basis. CBS released some online data for shows in March, but lost enthusiasm after "Jericho" (a big online hit) tanked on TV. One factor in NBC's decision is the availability of Nielsen's Video Census, which launched in March. Another: NBC has shows that do well in DVR homes and online, and is eager to sell those viewers to advertisers.
See Also:
Getting Crushed In Upfront, NBC Tries New Ratings Metric
Jericho: Another Web Hit Bombs On TV
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 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Retailer Ad Shows Xbox 360 Price Drop Hits Before E3 [Rumor] | | A user on the High-Def Digest forums has posted a scan of what is claimed to be an upcoming Kmart weekly ad, one that indicates a price drop will hit the Xbox 360 line-up the week before E3. The ad, purported to hit July 6, shows that the model that comes equipped wit [..] Read complete article | | Published 26-Jun-2008 by Michael McWhertor in Rumor Microsoft Price Drop Top Xbox 360
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| Windows Mobile hits the iPhone 3G | | Remember that rumor about Steve Jobs having a heart attack that went around not too long ago? Well, it might just be true as soon as Stevo catches wind of this one. The video above shows a brief interview from MyPhone 2008 with a young Norweigan developer named Erik Kristiansen. While Kristiansen might not be [...] [..] Read complete article | | Published 13-Oct-2008 by Zach Epstein in AppleHandsetsSoftwareWindows Mobile3GBootcampiPhonemicrosoftos x
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CBS doesn't seem too worried about porting its industry-oldest TV demographic online. The network said today it's releasing some more shows from deep in the Paramount/CBS lib [..] ![loverace_large_logo on white[2].jpg - "Idol" Producer Fremantle, Heavy.com Try Online Dating](http://static.10gen.com/www.alleyinsider.com/~~/f?id=481627df14b9b91900de759c&maxX=230&maxY=122)
Online Web shows have had a tough go making money on the Web. Will a reality show from the producers of "American Idol" do any better?
Frem [..] 
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ESPN, an online behemoth in its own right, has decided it could use some additional distribution. ESPN inked its first online video syndication deal with AOL to put clips of shows show [..] 
