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 Send to email | NBC U, Dish Network Try Interactive Ads in DISHTWX |  By Silicon
el 20-May-2008 |
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 Subscribers to Dish Network (DISH) satellite TV are about to find themselves poked and prodded when they're watching networks and stations owned by NBC U. The media company signed an interactive ad deal with the satellite TV company that will allow advertisers to prompt viewers to respond to ads via their remotes.
There's nothing new about this--Time Warner (TWX) and other cable operators have been experimenting with interactive TV with their digital cable boxes for years, and NBC has a similar arrangement with TiVo. On Dish Network, certain ads on NBC U networks (NBC, SciFi, USA, Oxygen, etc) will display an icon that takes a viewer to a page with more information about the product or service. The Dish DVR records programming missed so viewers can return to exactly where they were before they exited.
A deal like this gives NBC U the chance to sell the capability at a premium to advertisers willing to pay for the certainty that their ad was watched and that someone cared enough to click. In an era of ad-skipping and declining ratings, that's big.
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| Forbes Launches Ad Network, Again | | It's not just yet another ad network - it's another story about yet another ad network. Specifically, Forbes' blog network gets more ink today, but nothing too different than what we saw (and wrote) last year said: Forbes is selling ads for blogs in a network powered by Adify.
The news, from what we can tell, is that Forbes has signed up more than 400 bloggers and small pubs to the netwo [..] Read complete article | | Published 24-Mar-2008 by Silicon in General
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 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
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| Joystiq hands-on: Halo Interactive Strategy Game |  Filed under: Culture, Features, Strategy, Casual, Galleries
Interactive level design to the max!
The Halo Interactive Strategy Game is a crown of shame, aiming a [..] Read complete article | | Published 06-Nov-2008 by Zack Stern in boardboard-gameboardgamebungiehalohands-onimpressionsjoystiqfeaturesjs-twittermicrosoftoff-the-grid
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