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 Send to email | NBCOlympics Wins Lead Medal: Only $6 Million In Olympic Video Ad Revenue in General |  By Silicon
el 23-Aug-2008 |  Two drawbacks of doing everything possible to protect your broadcast franchise:
- Infuriate sports fans who want to watch events live.
- Leave money on the table.
NBC only made $6 million in online video ad revenue, estimates eMarketer. This is a far cry from the $23 million CBS is said to have made from this year's March Madness.
From NBC's perspective, of course, the online revenue is couch change: The broadcast version of the Olympics generated more than $1 billion of revenue. And, thanks to rights exclusivity, infuriated sports fans don't have too many other places to turn. (They do have some, though, thanks to the Internet--and they'll almost certainly have more next time around.)
Bottom line, there are two important lessons to draw from these Games:
- Live online video does not cannibalize packaged TV evening broadcasts. So there is no reason for NBC not to stream everything live. In fact, in many cases, exciting events help build buzz for the evening broadcast throughout the day.
- Online video revenue, even for a once-every-four-years global sporting event--is still a rounding error. If web video moguls want to displace their TV counterparts in the cash flow game, they're going to have to get cracking.
See Also: NBC's Most Bewildering Decision Yet: Taped Basketball Final In Middle of Night
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 | Joystiq |  Blogger | Covers video game news from an independent, unbiased perspective
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| Olympic gold medalist trained with Wii |  Filed under: Nintendo Wii, Sports
It may come as a surprise, but there are a few Olympic gold medals that Michael Phelps forgot to nab, magpie-like, for the gold medal throne we imagine he's begun constructing. One of those, the gold [..] Read complete article | | Published 13-Aug-2008 by Justin McElroy in mariomario-and-sonicmario-and-sonic-at-the-olympic-gamesolympicssega
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| "Video Games Make Our Olympic Fingers Tired" [Tyson Gay] | | As Fahey previously pointed out in his feature, Olympic athletes like video games. Many athletes like video games, it seems. As Olympic runner Tyson Gay points out: Olympic track athletes spend a lot of free time trying to be the best in their favorite video games. So much so, our fingers sometimes [..] Read complete article | | Published 11-Aug-2008 by Brian Ashcraft in Tyson Gay Culture Olympics
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| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
Joystiq Joystiq |
| Shane Kim: First console to 100 million wins |  Filed under: Sony PlayStation 3, Nintendo Wii, Microsoft Xbox 360, Business
Microsoft's Shane Kim now sees the end to the console war as a new magic number: first system to 100 million units sold wins, he [..] Read complete article | | Published 22-May-2008 by Alexander Sliwinski in console-raceconsole-warconsoleskimsalesshane-kimwired
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| News Corp. Blows MySpace Revenue Targets, Reorgs (NWS) | | News Corp.'s Fox Interactive Media group, which includes MySpace and other web sites, will miss the company's goals of $1 billion in revenue and $200 million in operating profit. FIM chief revenue officer Michael Barrett will leave and the company will reorg its sales team.
TechCrunch first reported the story late Thursday night, and says FIM will likely hit $900 million in revenue and w [..] Read complete article | | Published 04-Apr-2008 by Silicon in NWS
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| News Corp. Web Unit Will Miss Revenue Goals, After All (NWS) | | News Corp.'s Fox Interactive Media group, which includes MySpace and other web sites, will miss the company's goals of $1 billion in revenue and $200 million in operating profit. FIM chief revenue officer Michael Barrett will leave and the company will reorg its sales team.
TechCrunch first reported the story late Thursday night, and says FIM will likely hit $900 million in revenue and w [..] Read complete article | | Published 04-Apr-2008 by Silicon in NWS
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Olympic Gold Medalist Trained With Nintendo Wii [Japan] | | Japanese Olympic swimmer Kosuke Kitajima took gold for the men's 100m breaststroke. He certainly trained very hard to reach the tip-top condition he's in. Sure, he practiced hard, ate right and all that other stuff. But what else helped him achieve Olympic gold? Mario and Sonic at the Olympic Ga [..] Read complete article | | Published 12-Aug-2008 by Brian Ashcraft in Japan Mario and Sonic At The Olympic Games Olympics Sega Wii
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Piper Jaffray's Apple (AAPL) bull Gene Munster defends his 45-million-iPhones-in-2009 estimate, which some investors have chastised as "outrageously aggressive." The target this year is 10 million ($3 billion of revenue). 45 million iPhones [..] 
