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| Address URL | http://www.alleyinsider.com/ Registered: 22-Mar-2008 |
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 Send to email | Nielsen: ABC Wins* Battle Of Network Web Sites in General |  By Silicon
el 01-Apr-2008 |  Last month, we declared CBS the top TV network on the Web. This drew some howling from rival networks not to mention protests from impartial observers claiming flaws in the comScore video numbers we used to draw our conclusion. We didn't disagree. *The data is inexact, flawed,
and easily spun to suit multiple agendas.
This month, we've got a different set of data, and we've formed a different conclusion: ABC is the winner, according to Nielsen Online's VideoCensus.
Again, this data contains some apples-to-oranges comparisons. First off, we're still judging the individual sites, because viewing of CBS shows on Bebo or NBC shows on Hulu are counted separately and not reliably broken out. Second, NBC includes video for all NBC U sites, including Bravo, Sci Fi, etc. Unfair, but in this case it would only be material in the fight for second place. Nielsen also leaves out AmericanIdol.com, which would boost Fox if included.
Here's how they stack up, according to Nielsen VideoCensus, in unique viewers and average time spent per viewer during February:
ABC: 4.6m uniques / 48.6 minutes
NBC Universal: 3.7m uniques / 53 minutes
CBS: 2.9m uniques / 69.1 minutes
Fox: 347,000 uniques / 3.7 minutes
YouTube is dominant in video, so why
do we care? Unlike the amateur video on YouTube, a top TV show on the
Web can garner $60-$70
CPM ad rates, meaning this is a ratings race no one wants to lose.
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 | Nerdblog |  Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
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| TNS Rejects WPP Offer; Nielsen Next? | | TNS rejected a $1.87 billion offer from global ad conglomerate WPP over the weekend, setting up what looks like a bidding war for the London-based research firm. The WSJ reported that TNS is in talks with German research firm GfK; Mediapost is convinced The Nielsen Company will make a run at the firm.
TNS is relatively small in the U.S. but has big ambitions. It's making a run at Nielsen [..] Read complete article | | Published 05-May-2008 by Silicon in DTV
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| Nerdblog | Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
Nerdblog.Net |
| Nielsen Buys IAG Research |  The Nielsen Company, looking to defend and expand its ratings franchise, is buying IAG Reasearch for $225 million in cash, according to the WSJ. IAG is the leading company measuring the [..] Read complete article | | Published 07-Apr-2008 by Silicon in General
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| Problogger | Blogger | Blog tips to help you blogging
ProBlogger Blog Tips Make Money Online |
| What Are The Unspoken Rules of Social Networks? |  Bruce Simmons asks:
Social Network sites like Digg and StumbleUpon and what not seem to have unspoken rules about who can promote a blog. What I mean to say or ask is: OK, with Digg, one cannot submit their own blog. But Twitter, you can chest thump all day long.
Do have a list of what sites [...] [..] Read complete article | | Published 19-May-2008 by Daniel Scocco in Social Media
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Hello, Guest
Online: 60 visitors
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Ever wonder what would happen if you put a bunch of TV online? It would be popular, right?
See here: Hulu took the No. 10 spot among top video sites in April, according to Nie [..] 
Just in time for the network upfronts, which start next week, the Television Bureau of Advertising and Nielsen roll out a study to remind everyone that Americans still spend [..] 
Did TV get a lot better last month? Or was it the weather? Whatever it was, something prompted Americans to consume a little less online video in May, according to Nielsen Online. [..] 
