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 Send to email | Nielsen Buys IAG Research in General |  By Silicon
el 07-Apr-2008 |
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 The Nielsen Company, looking to defend and expand its ratings franchise, is buying IAG Reasearch for $225 million in cash, according to the WSJ. IAG is the leading company measuring the effectiveness of ads; it works with both large advertisers and the TV networks to measure recall and the likability of advertising.
The closely-held company generates $35 million in annual revenue, and polls an online panel of 200,000 on, among other things, what ads they remember on TV from the night before. Nielsen expects the deal to close in the second quarter of 2008.
Last week's most recalled ad? For Bush's Baked Beans. Maybe it was the talking Golden Retriever.
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| Nielsen Buys IAG Research | | The Nielsen Company, looking to defend and expand its ratings franchise, is buying IAG Reasearch for $225 million in cash, according to the WSJ. IAG is the leading company measuring the [..] Read complete article | | Published 07-Apr-2008 by Silicon in General
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| TNS Rejects WPP Offer; Nielsen Next? | | TNS rejected a $1.87 billion offer from global ad conglomerate WPP over the weekend, setting up what looks like a bidding war for the London-based research firm. The WSJ reported that TNS is in talks with German research firm GfK; Mediapost is convinced The Nielsen Company will make a run at the firm.
TNS is relatively small in the U.S. but has big ambitions. It's making a run at Nielsen [..] Read complete article | | Published 05-May-2008 by Silicon in DTV
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 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| IGA Study Finds People Don't Mind In-Game Ads [Market Research] | | A landmark study conducted by Nielsen BASES and Nielsen Games on behalf of in-game advertising giant IGA Worldwide has found that not only is in-game advertising super-effective, most people don't seem to mind it. The study, titled Consumers? Experience with In-Game Content & Brand Impact of In-G [..] Read complete article | | Published 17-Jun-2008 by Mike Fahey in Market Research Ads In-game Advertising News Nielsen Science
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Revealed! Google's Secret AdPlanner |  Google is about to unveil its AdPlanner at the Advertising Research Foundation conference. We thought you'd appreciate an early look. It's another Web measurement service, and as we reported yesterday, it appears to be a competitor to Nielsen Online, comScore and Quantcast, targeted at media buyers. Details here on Google's AdWords blog.
[..] Read complete article | | Published 24-Jun-2008 by Silicon in General
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| Nerdblog | Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
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Did TV get a lot better last month? Or was it the weather? Whatever it was, something prompted Americans to consume a little less online video in May, according to Nielsen Online. [..] 
