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 Send to email | Nielsen: People Watching Less YouTube, Less Video, But More Hulu in General |  By Silicon
el 20-Jun-2008 |
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 Did TV get a lot better last month? Or was it the weather? Whatever it was, something prompted Americans to consume a little less online video in May, according to Nielsen Online.
Nielsen's Video Census says overall online video use fell about 2% from April to May. It also says video giant YouTube saw its usage, measured by total number of video streams, drop just a sliver, from 4 billion to 3.8 billion. Those two stats should move in tandem, since YouTube now accounts for more than half of American's video diet.
But not everything moved in lockstep. Hulu, the joint venture between NBC U and Fox, saw usage grow from 63 million video streams in April to 80 million in May, a 27% jump. Unique users grew 13%, indicating that Hulu watchers are spending more time on the site. Since its launch in mid-March, Hulu has climbed to No. 9 among video sites, ahead of ABC.com (79.9 m streams) and behind CNN (89.7 m). Meanwhile News Corp.'s Fox Interactive Media, the second most popular video provider, can take some solace that it closed the chasm, at least a little. While YouTube dropped off, No. 2 FIM held steady at 328 million video streams.
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See Also:
Hulu Breaks Into Nielsen's Top-10 Video Sites, Knocks Out Google Video
YouTube Shifts Strategy, Tries Long-Form Video
Study: Videos Live Fast, Die Young On Web
Why ISPs Want To Charge Bandwidth Hogs More Now: Web Video Traffic About To Explode
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| YouTube Add ?Insight? Video Metrics |  Google today announced that it has launched YouTube Insight - a tool for giving insight into who is watching your videos.
So today I logged into YouTube to see what information I could glean about the viewers of my videos. from the new stats. Here’s what I learned about who is watching my videos:
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| Hitwise: Hulu Is Big With Boomers | | Hulu reaches young people who don't necessarily watch TV, right? Well, kinda right. If Hitwise numbers are to be believed, the over-55 crowd is a bigger factor than previously thought.
The company says 47% of visitors to Hulu a [..] Read complete article | | Published 31-Mar-2008 by Silicon in General
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