While definitely not as unsettling as the Japanese "Play Face" advertising campaign, or as costly as the £82 million European marketing push, the recently revealed PS3 Slim ad campaign for North America possesses something unique for the world of video game promotion -- actual humor. PlayStation.Blog revealed the first two television spots for the western hemisphere's "It Only Does Everything" campaign. The first, featuring a startling Jonah Hill lookalike, is posted above. The second is embedded after the jump.
We'd like to extend a big round of applause to Sony's marketing team. Congrats guys! You've finally managed to market Sony's gaming hardware in a manner that makes a freaking lick of sense.
Gallery: PlayStation 3 Slim
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Continue reading North American PS3 Slim ad campaign 'Does Everything'
North American PS3 Slim ad campaign 'Does Everything' originally appeared on Joystiq on Thu, 27 Aug 2009 11:30:00 EST. Please see our terms for use of feeds.
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By Griffin McElroy
North American PS3 Slim ad campaign 'Does Everything' originally appeared on Joystiq on Thu, 27 Aug 2009 11:30:00 EST. Please see our terms for use of feeds.
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