 |
User: Login | 
Covers video game news from an independent, unbiased perspective
Joystiq |
| Address URL | http://www.joystiq.com Registered: 22-Mar-2008 |
| Ads: |
|
 Send to email | NPD study finds 40% of recent game purchases were impulse-driven in canadaimpulsenpdnpd-groupresearchstudy |  By Alexander Sliwinski
el 16-Oct-2009 |
Foto 0 en NPD study finds 40% of recent game purchases were impulse-driven: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
An NPD Group study, using our Canadian brothers and sisters as guinea pigs, has apparently determined that 40 percent of game buyers purchased on impulse (no, not Stardock's Impulse) in the last six months. GI.biz reports that the study found the driving factor for these losses in willpower were pretty packaging, online accessibility and cheaper pre-owned titles.
NPD's Matthew Tattle notes that it's surprising to find impulse purchasing going on during a recession, but that "it's clear that hardcore gamers will find a way to satisfy their need for something new, different and enjoyable." Or, maybe, their ADD is just kicking in and they can't focus on the fact that we're in a recession?
The average impulse purchase was under $27 (USD), as compared to the average $42 planned purchase. The study also found that females were more likely to buy on impulse and that 15 percent of purchases were made through online transactions. So, apparently some impulse purchases were on Impulse. NPD study finds 40% of recent game purchases were impulse-driven originally appeared on Joystiq on Fri, 16 Oct 2009 10:58:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
Read 12 times
|
|
 |
 | Joystiq |  Blogger | Covers video game news from an independent, unbiased perspective
Joystiq Joystiq |
| iPhone and iPad users account for 92% of mobile purchases, study finds |  Users of Apple’s iPhone smartphones and its iPad line of tablets accounted for 92% of all mobile purchases made thus far in December, a recent study by eCommerce company RichRelevance found. That figure is up from April 2011 when a similar study conducted by the firm found that Apple’s iOS devices accounted for 88% of non-desktop online shopping. Beyond being more frequent shoppers, Ri [..] Read complete article | | Published 26-Dec-2011 by Zach Epstein in
Read 7 times. More hits in   |
|
| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
Joystiq Joystiq |
| PwC study finds game sales will continue to rise |  Filed under: Business
A study by PricewaterhouseCoopers has found that the video game industry will hit $68.3 billion in global sales by 2012, a "compound annual growth" of 10.3% from its current $41.9 billion. Reuters reports P [..] Read complete article | | Published 18-Jun-2008 by Alexander Sliwinski in pricewaterhousepricewaterhouse-cooperspricewaterhousecooperspwc
Read 28 times. More hits in |
|
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| IGA Study Finds People Don't Mind In-Game Ads [Market Research] | | A landmark study conducted by Nielsen BASES and Nielsen Games on behalf of in-game advertising giant IGA Worldwide has found that not only is in-game advertising super-effective, most people don't seem to mind it. The study, titled Consumers? Experience with In-Game Content & Brand Impact of In-G [..] Read complete article | | Published 17-Jun-2008 by Mike Fahey in Market Research Ads In-game Advertising News Nielsen Science
Read 0 times. More hits in |
|
| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
Joystiq Joystiq |
| iOS 5 now on nearly 40% of iPhones, study finds |  Following the highly anticipated launch of Apple’s latest major iOS revision, iOS 5, Chitika Insights found that the new build accounted for 20% of iOS traffic within just five days. Now, as we approach the one-month mark since iOS 5 was released, the new OS can be found on more than 38% of iPhones, 30% of iPads and 12% of iPod touch devices. Using impressions served by its mobile ad network [..] Read complete article | | Published 08-Nov-2011 by Zach Epstein in MobileSoftwareAppleChitikaiOS 5iPadiPhoneipod touch
Read 8 times. More hits in |
|
| 35% of U.S. consumers will buy iPhone 5, study finds |  A surprisingly large number of consumers in the United States plan to purchase Apple’s next-generation iPhone according to a new survey. Shopping assistant site PriceGrabber polled approximately 3,000 U.S. consumers about Apple’s upcoming iPhone 5 in early July and found that 35% of consumers intend to buy Apple’s fifth-generation iPhone. Of those who intend to purchase the Apple [..] Read complete article | | Published 27-Jul-2011 by Zach Epstein in
Read 9 times. More hits in |
|
| Bye bye Berry: iPhone now top dog in workplace, study finds |  For the first time ever, an iPhone is now more likely to show up in a conference room than a BlackBerry, a new Mobile Workforce Report from research firm iPass suggests. According to the report, 95% of mobile workers now own a smartphone, up 10 percentage points from 2010, and 45% of the enterprise workforce carries an iPhone, up from 31.1% last year. “BlackBerry has not really fallen from t [..] Read complete article | | Published 17-Nov-2011 by Todd Haselton in BusinessMobileAppleBlackBerrycorporateiPassiPhoneRIMstudysurvey
Read 6 times. More hits in |
|
| Android users are more likely to have sex on the first date, study finds | | Users of Android phones are more likely to have sex on a first date and have one-night stands, according to survey results revealed by Match.com. The survey was conducted by Zoomerang and found that 62% of singles who use Android devices have had sex on a first date, compared with 57% of iPhone users and 48% of BlackBerry users. iPhone users are more likely to date someone in their workplace, with [..] Read complete article | | Published 01-Feb-2012 by Dan Graziano in MobilealcoholAndroidBlackBerrydatingiPhoneloveMatch.comsexsurvey
Read 7 times. More hits in |
|
| Consumers still don?t care about 3DTV, study finds |  Despite the ongoing push from consumer electronics companies, people just don’t seem to care about 3DTV. A recent survey conducted by Retrevo.com found that among those who plan to purchase a high-definition television in the coming year, only 22% of consumers stated definitively that they planned to seek out a TV with 3D capabilities. Another 23% said they would buy a 3D television if the a [..] Read complete article | | Published 02-Nov-2011 by Zach Epstein in home entertainment3D3DTVRetrevoSalesstudysurvey
Read 12 times. More hits in |
|
| HTC usage share drops 60% in five months, study finds |  Not long ago, HTC posted six consecutive months of record revenue thanks to strong demand for its Android-powered smartphones. The company’s record run came to a screeching halt in October last year with the release of Apple’s iPhone 4S. HTC’s fourth quarter earnings fell, missing Wall Street’s expectations, and the rough patch continued in the first quarter of 2012. To com [..] Read complete article | | Published 19-Apr-2012 by Dan Graziano in MobileAndroidApplegrowthHTChuaweiiOSmarket sharemobilemobile marketSamsungSmartphone
Read 4 times. More hits in |
|
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
|
Warning We are not responsible of information posted from external feeds. Use this website at your own risk.
Notice: We will not be liable for any direct or indirect loss or damage arising under this disclaimer or in connection with our website, whether arising in tort, contract, or otherwise.
|
|
| |
Hello, Guest
Online: 47 visitors
![Click here to read Frankenreview: Prince Of Persia: The Sands of Time - Frankenreview: Prince Of Persia: The Sands of Time [Round Up]](http://cache.gawkerassets.com/assets/images/9/2010/05/160x120_popfrankentop.jpg)
![Más fotos Starred Commenters, Listen Up! [Housekeeping]](http://www.weeklybits.com/images/photo.gif)
+ fotos![Click here to read All Sweaters Now Unlocked In NHL 11 - All Sweaters Now Unlocked In NHL 11 [Sports]](http://cache-03.gawkerassets.com/assets/images/9/2010/12/160x120_cbj1resize.jpg)
![Click here to read On Me In Three, Two... - On Me In Three, Two... [How Is This News?]](http://cache.gawkerassets.com/assets/images/9/2010/12/160x120_prominent_upper_teeth.jpg)
The common criminal is getting smarter, folks. If the results of a recent FBI study on property crimes (published by USA Today) are any indication, professional thieves have learned that yoinking video game consoles is a much more [..] 
