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 Send to email | Obama, McCain Still Not Spending (Much) On The Web in General |  By Silicon
el 23-Jun-2008 |
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 Big disappointment for online ad execs: the political dollars aren't flowing, and some now believe it will be at least another election cycle before online media gets a meaningful share of political ad dollars.
Barack Obama and John McCain are allocating less than 2% of their advertising budgets online, according to Michael Bassick, of digital political consultancy MSHC Partners.
Ad execs tell MediaWeek they're puzzled by the lack of spending, especially given how important the Internet in the rest of the poltical world: Obama, most obviously, is plenty familiar with the Web and its fund-raising power. But CNN sales chief Greg D'Alba says he's seen banners from Obama and Sen. Hillary Clinton, but nothing from McCain. Says MSNBC.com sales director Moritz Loew: "This was not the year it all went digital."
Obama bought 18.7 million ad impressions in March, versus 7.2 million for McCain, according to ComScore's Ad Metrix. (Netflix, by comparison, buys 5 billion impressions a month.) McCain was a little more aggressive in search advertising, buying 5.4 million impressions in May compared to Obama's 1.8 million impressions, according to Nielsen. But spending rarely exceeds $100,000 for a single buy for either candidate.
Four months remain and Obama just opted out of Federal matching funds, meaning there's no cap on his fundraising--or spending. Also: while there have been some isolated 527 ads cropping up, Google political director Peter Greenberger says the independent groups haven't yet begun to spend. So, perhaps, there's still time.
No doubt this will be big topic of discussion at Techpresident.com's Personal Democracy Forum in New York today. We've got a correspondent there and conference organizer Micah Sifry will be sending updates via Twitter and streaming live on Qik.
See Also:
Barack Obama Spends $2.8 Million On Google
How Obama Became President Of YouTube
Clinton, Obama: We Love Raising Money On The Web - Not Spending It There
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 | Thoughts From Kansas |  Blogger | Weblog of a University of Kansas ecology and evolutionary biology student, fighting for progressive politics, evolution, and endangered species.
Thoughts from Kansas You will notice that it lacks definiteness; that it lacks purpose; that it lacks coherence; that it lacks a subject to talk about; that it is loose and wabbly; that it wanders around; that |
| McCain abandons Michigan, shores up the levees in Virginia | | John McCain is in trouble. Public polling has shifted toward Obama, and Obama's larger donor base allowing him to outspend McCain in traditional Republican strongholds like Indiana. With Colorado and New Mexico in play out west, and a good chance that Obama will take Nevada, too, traditional battlegrounds like Ohio and Florida are less critical than in 2000 and 2004.
Indeed, there are [..] Read complete article | | Published 02-Oct-2008 by Thoughts in Policy and Politics
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| McCain Plummets With Stocks | | John McCain unleashed a fusillade of attacks on Barack Obama today (mysterious background, shady Palestinian donors, etc), trying to change the subject from the economy. Taking a page out of Karl Rove's playbook, Obama's campaign responded by saying that John McCain was "angry" and "frustrated."
In any event: Yesterday's uptick in McCain's odds of winning the presidency is a memory. Aft [..] Read complete article | | Published 06-Oct-2008 by Silicon in General
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| Thoughts From Kansas | Blogger | Weblog of a University of Kansas ecology and evolutionary biology student, fighting for progressive politics, evolution, and endangered species.
Thoughts from Kansas You will notice that it lacks definiteness; that it lacks purpose; that it lacks coherence; that it lacks a subject to talk about; that it is loose and wabbly; that it wanders around; that |
| Heating up |  Shorter John McCain:
Barack Obama is the "biggest celebrity in the world, but I don't know "who is the real Barack Obama."John McCain is [..] Read complete article | | Published 10-Oct-2008 by Thoughts in Policy and Politics
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| Thoughts From Kansas | Blogger | Weblog of a University of Kansas ecology and evolutionary biology student, fighting for progressive politics, evolution, and endangered species.
Thoughts from Kansas You will notice that it lacks definiteness; that it lacks purpose; that it lacks coherence; that it lacks a subject to talk about; that it is loose and wabbly; that it wanders around; that |
| Palin-spastic: John McCain can't tell a pig from a pitbull, can't see past Palin's lipstick | | Speaking in Lebanon, Virginia yesterday, Barack Obama went after John McCain's policies:
"John McCain says he's about change, too," Obama said, leading into a string of ways he contends McCain represents more of the same -- economic policy, taxes, education, foreign policy, campaign tactics. "That's not change. That's just calling something that's the same thing something diff [..] Read complete article | | Published 10-Sep-2008 by Thoughts in Policy and Politics
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