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Send to email | Obama Pours Campaign Cash Online in GOOGYHOO | By Silicon el 25-Mar-2008 | The Obama campaign dumped $1 million into advertising on Google (GOOG) in February, more than six times the campaign's entire online ad spend for January, according to Federal Election Commission filiings reviewed by MediaPost.
In the
past we've noted the campaigns raise a lot of money online, but spend almost all of it on traditional media. But February's report is the first sign we've seen that any of the candidates is serious about Web ads.
In addition to Google, the Obama campaign spent $99,341 for advertising on Yahoo (YHOO) and another $58,000 on Yahoo Search Marketing, as well as $4,900 on Facebook. Obama's online spending for February totalled $1.25 million, including a $93,152 payment to political consultancy Blue State Digital. That compares to $163,188 in online ads in January.
Obama far outspent Hillary Clinton online. Clinton spent $67,000 on Google and $9,186 on Yahoo during the same period.
Both campaigns raised healthy amounts online in February. Obama raised $55 million, of which $45 million came in via the Internet. Clinton raised $35 million, $30 million coming from online.
See Also: How Obama Became President Of YouTube

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| Obama Pours Campaign Cash Online | | The Obama campaign dumped $1 million into advertising on Google (GOOG) in February, more than six times the campaign's entire online ad spend for January, according to Federal Election Commission filiings reviewed by MediaPost.
In the
past we've noted the campaigns raise a lot of money online, but spend almost all of it on traditional media. But February's report is the first sign we've [..] Read complete article |  | Published 25-Mar-2008 by Silicon in GOOGYHOO Read 9 times. More hits in  |
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 | Thoughts From Kansas | Blogger | Weblog of a University of Kansas ecology and evolutionary biology student, fighting for progressive politics, evolution, and endangered species. Thoughts from Kansas You will notice that it lacks definiteness; that it lacks purpose; that it lacks coherence; that it lacks a subject to talk about; that it is loose and wabbly; that it wanders around; that |
| Campaign news | | NARAL and John Edwards endorse Barack Obama. Obama currently has the most pledged delegates, the most superdelegates, and Democrats are unifying around him.
As someone (hilzoy?) pointed out a few days ago, this is a remarkable event: for the first time in my political life, my favored candidate in the primaries actually seems to have won the nomination. Take that, Bill Bradley! [..] Read complete article |  | Published 14-May-2008 by Thoughts in Policy and Politics Read 5 times. More hits in  |
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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
 | Thoughts From Kansas | Blogger | Weblog of a University of Kansas ecology and evolutionary biology student, fighting for progressive politics, evolution, and endangered species. Thoughts from Kansas You will notice that it lacks definiteness; that it lacks purpose; that it lacks coherence; that it lacks a subject to talk about; that it is loose and wabbly; that it wanders around; that |
| Taking DC out of the DNC | | Excellent news! Barack Obama "is quite literally moving swaths of the DNC to Chicago to create a unified organization with the sort of party-wide message discipline that has eluded Dems in the past."
TPM cites this as an example of what Obama is doing to avoid the split between his campaign and Terry McAuliffe's DNC in 2004, but it has other benefits. DC is a weird place, where rumors [..] Read complete article |  | Published 12-Jun-2008 by Thoughts in Policy and Politics Read 3 times. More hits in  |
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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| The Daily Show Tackles Presidential Campaign Games [Clips] | | Presidential hopeful John McCain is targeting the directionless couch potato youth vote with video games. Poorly. Barack Obama, on the other hand, is doing a kick ass job of it, according to The Daily Show. Unless we're mishearing things, Master Obama is sporti [..] Read complete article |  | Published 25-Jun-2008 by Michael McWhertor in Clips Halo 3 Humor Media Politics Pong The Daily Show Read 1 times. More hits in ![Images about The Daily Show Tackles Presidential Campaign Games [Clips]](./images/photo.gif) |
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 | Joystiq | Blogger | Covers video game news from an independent, unbiased perspective Joystiq Joystiq |
 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Barack Obama? Former Pong Lover [Politics] | | Barack Obama is a politician. He's running for president! In a probing interview with Entertainment Weekly, the publication has a hard-hitting and probing interview with Obama. Things like what Obama thought of Shrek 3, his favorite sitcoms and what's on his iPod. Here's the obligatory video games question: What's the last videogame you played? [..] Read complete article |  | Published 08-Aug-2008 by Brian Ashcraft in Politics Atari Barack Obama Culture Nolan Bushnell Pong Read 0 times. More hits in ![Images about Barack Obama? Former Pong Lover [Politics]](./images/photo.gif) |
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