Only 40% Of Web Video Is Smut, Advertising in General
By Silicon el 07-Sep-2008
We know porn helps drive adoption of many new technologies. But as video delivered over the Web takes off, how much of that is attributable to smut? Difficult to say; companies on all ends of the value chain benefit from the traffic but don't like to talk about it.
But here's a clue: each month, comScore and Nielsen estimate the size of the U.S. web video market. They have vastly different methodologies, but both the biggest difference is one of philosophy: Nielsen's VideoCensus excludes porn and advertising, while comScore includes all video.
That's one reason comScore's numbers are consistently 30% to 40% higher than Nielsen's. In June, for example, Nielsen measured 7.5 billion unique video streams in the U.S.; comScore had 10.8 billion streams. The difference: 44%, which seems as good a ballpark figure as any.
It also helps explain how YouTube can have a dominating 53% market share in one estimate (Nielsen -- no porn and ads) and 39% share in another (comScore -- everything).
Of course, deciding what's porn -- or what's advertising, for that matter -- isn't easy. Nielsen and comScore would both have counted the 2.8 million YouTube views for this porn parody from These People. And is "Cherry Chocolate Rain," the viral promotional video that Tay Zonday shot for Dr. Pepper -- which has been watched some 5.8 million times on YouTube -- counted as an ad?
See Also: YouTube Crackdown On Sexy Videos Sweeps Up Illumistream The Porn Business Goes Public Google: Louisville, KY Is The Most Obscene City In The U.S. Meet YouPorn: The X-Rated YouTube Playboy Searches YouTube For Naked Ladies: Viewers Yawn.
We know porn helps drive adoption of many new technologies. But as video delivered over the Web takes off, how much of that is attributable to smut? Difficult to say; companies on all ends of the va [..] Read complete article
Published 07-Sep-2008 by Silicon in General Read 4 times. More hits in
XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred
What are the odds! One minute, someone pokes fun at Wii advertising (and the Wii itself), the next minute, said advertising goes and wins a prestigious international advertising award. Ad agency Leo Burnett, who were behind Nintendo's "Wii Would Like To Play" campa [..] Read complete article
Published 05-Jun-2008 by Luke Plunkett in AdvertisingCommercialsNewsWii Read 8 times. More hits in
Think advertising is the only business model for Web video? Nope. Park Associates insists that US consumers will spend $6 billion on video delivered via the Web by 2013, up from just over a billion this year.
We can buy tha [..] Read complete article
Published 13-Aug-2008 by Silicon in General Read 0 times. More hits in
Microsoft should consider putting its search-advertising endeavors on the back burner for now and attempt an end run at Google by trying to become a leader in the display-, video- and mobile-advertising markets, where no company is a clear leader yet. MacWorld [..] Read complete article
Published 06-May-2008 by Nerdblog in General Read 2 times. More hits in
As we've previously noted, you know you're in an advertising slump when the advertising business starts advertising advertising. But the radio business is doubly screwed, because it's not just advertisers bailing ou [..] Read complete article
Published 25-Sep-2008 by Silicon in AAPL Read 3 times. More hits in
Online advertising will surpass TV in one key market in 2009: the UK. This, according to the UK arm of the Internet Advertising Bureau, which estimated the size of the UK advertising market with PricewaterhouseCoopers and the World Advertising Research Center.
How much online vs. TV ad spending is expected in 2009? We don't know from the Reuters coverage, which just gives us the 2007 num [..] Read complete article
Published 07-Apr-2008 by Silicon in General Read 10 times. More hits in
eMarketer deflated some hopes a few weeks ago when it cut its estimate for online video advertising by nearly two-thirds from $1.4 billion to $505 million in 20 [..] Read complete article
Published 08-Sep-2008 by Silicon in General Read 1 times. More hits in
Let's face it, if making a viral video were easy, everyone would do it. But it isn't and that's why corporate advertising disguised as amateur YouTube video rarely strikes a chord of, say, Levi's unbuttoned vide [..] Read complete article
Published 11-Sep-2008 by Silicon in General Read 0 times. More hits in
I love the on-line video space. The chaos is an opportunity. I created Wallstrip . I helped create GolfNow.tv. I am an investor in vsocial.com and tubemogul.com and dragged Lifelock into the advertising inside on-line videos with W [..] Read complete article
Published 26-Mar-2008 by Silicon in General Read 11 times. More hits in
XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred
In-game advertising masters IGA are really loving the PlayStation 3 right now. Not only ave they signed an exclusive deal to become Sony's first advertising partner for the console, they've also just announced a two-year agreement with Electronic Arts to beco [..] Read complete article
Published 04-Jun-2008 by Mike Fahey in EaIgaIndustryNewsPS3 Read 0 times. More hits in
In this post Daniel Scocco answers to another question on the Problogger Question Box (and a question that I get asked a lot). Brian Auer asks:
What about [direct advertising] pricing? Are there any good ballpark price structures? What do we base rates on?
As soon as a blogger decides to play with direct advertising, the question [...] [..] Read complete article
Published 26-Mar-2008 by Daniel Scocco in Advertising Read 15 times. More hits in
That YouTube (GOOG) so thoroughly dominates online video -- but will only make $200 million in advertising revenue this year -- stems from one fact: it only sells ads on the 4% of video uplo [..] Read complete article
Published 10-Jul-2008 by Silicon in GOOG Read 0 times. More hits in
Warning We are not responsible of information posted from external feeds. Use this website at your own risk.
Notice: We will not be liable for any direct or indirect loss or damage arising under this disclaimer or in connection with our website, whether arising in tort, contract, or otherwise.
Hello, Guest
Online: 73 visitors
By Silicon
+ fotos
