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Send to email | PS3 Launch Message "A Little Too Zealous" [Kaz Hirai] in Kaz Hirai Ken Kutaragi Playstation 3 PS3 Sony | By Brian Ashcraft el 16-Sep-2008 | The PS3 launch was rough. Real rough. Like, the roughest. After an executive reshuffling (that shuffled PlayStation father Ken Kutaragi out of the company), Sony seems like its on terra firma. Things are turning around! But looking back at that launch mess, current Sony Computer Entertainment boss Kaz Hirai says: Well, I was not in place to decide on some of the issues for the worldwide launch, but while we were very confident ? and still are ? of the PS3?s capabilities, we may have been a little too zealous in trying to get that message out too quickly. In other words, we can talk about all the non-game functions, features and services now because we actually have them. To say that it isn?t just a games machine without being able to point to tangible things that you can show to consumers — that?s a bit of a challenge. So in the US operation, which I was running at that point, our positioning was firstly as a great video game console, but I think there was a bit of a disconnect between us and Japan, when they were concentrating on the PS3?s other capabilities at a time when we didn?t have anything to back up that claim. The exec quotes at that time were quite nutty — zany, even. Though, for Hirai to claim he was completely divorced from that muck is silly, really. Kaz Hirai: The Station Master [EDGE]

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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| PS3 Launch Message "A Little Too Zealous" [Kaz Hirai] | | The PS3 launch was rough. Real rough. Like, the roughest. After an executive reshuffling (that shuffled PlayStation father Ken Kutaragi out of the company), Sony seems like its on terra firma. Things are turning around! But looking back at that launch mess [..] Read complete article |  | Published 16-Sep-2008 by Brian Ashcraft in Kaz Hirai Ken Kutaragi Playstation 3 PS3 Sony Read 2 times. More hits in ![Images about PS3 Launch Message "A Little Too Zealous" [Kaz Hirai]](./images/photo.gif) |
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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Hirai: Your 40 GB PS3's Still Good [PS3] | | Sony President and CEO Kaz Hirai wants 40 GB PS3 users to know that they still own a "very powerful machine," and said that those who need a bigger hard drive can just swap theirs out. Speaking to MCV, Hirai said the PS3 continues to evolve over time, and that as PlayStation Network content exp [..] Read complete article |  | Published 21-Jul-2008 by Leigh Alexander in PS3 hirai Sony Read 0 times. More hits in  |
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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Hirai: "True Generation" PS3 Titles To Come [Playstation 3] | | PlayStation business head Kaz Hirai admitted to having a "difficult time" with PlayStation 3's launch, due in part to Sony's initially framing it as a broad media system as opposed to a video game console. "However, by refocusing the positioning of PS3 first and foremost as a gaming platform, we we [..] Read complete article |  | Published 26-Jun-2008 by Leigh Alexander in Playstation 3 Kaz Hirai Original PS3 Sony Read 2 times. More hits in ![Images about Hirai: "True Generation" PS3 Titles To Come [Playstation 3]](./images/photo.gif) |
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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Advocacy Groups Want Games Locked Up [News] | | As the GTA IV launch is once again trotted out as a controversy flashpoint, there's one thing the gaming audience tends to agree on: This game is not for children. Of course, just how zealous they are about enforcing such a mandate varies wildly. [..] Read complete article |  | Published 30-Apr-2008 by Leigh Alexander in EsaEsrbGta IvInterviewsLegislationNewsOriginalparents television councilTopViolent Games Read 4 times. More hits in ![Images about Advocacy Groups Want Games Locked Up [News]](./images/photo.gif) |
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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
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| Kaz Hirai isn't rushing Home | Filed under: Sony PlayStation 3, Business
Kaz Hirai, Sony Computer Entertainment's "Big Boss," tells MCV that the company is taking its sweet time to make Home. Hirai explains that if [..] Read complete article |  | Published 25-Jul-2008 by Alexander Sliwinski in betahomehome-betakazkaz-hiraisony Read 0 times. More hits in  |
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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Third Parties Were So "Confused" By PS3 [Kaz Hirai] | | Once upon a time, the PLAYSTATION 3 was not a game console. A Blu-ray player! An home entertainment hub! It was a super computer! A... Sony Computer Entertainment honcho Kaz Hirai explains:
I think there was some confusion as to what PS [..] Read complete article |  | Published 12-May-2008 by Brian Ashcraft in Kaz HiraiNewsPlaystation 3PS3Sony Read 8 times. More hits in ![Images about Third Parties Were So "Confused" By PS3 [Kaz Hirai]](./images/photo.gif) |
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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Third Parties Were "Confused" By PS3 [Kaz Hirai] | | Once upon a time, the PLAYSTATION 3 was not a game console. A Blu-ray player! An home entertainment hub! It was a super computer! A... Sony Computer Entertainment honcho Kaz Hirai explains:
I think there was some confusion as to what PS [..] Read complete article |  | Published 12-May-2008 by Brian Ashcraft in Kaz HiraiNewsPlaystation 3PS3Sony Read 9 times. More hits in ![Images about Third Parties Were "Confused" By PS3 [Kaz Hirai]](./images/photo.gif) |
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