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| Address URL | http://www.alleyinsider.com/ Registered: 22-Mar-2008 |
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 Send to email | Report: Some Of Internet Bigger Than Some Of Radio in General |  By Silicon
el 28-Mar-2008 | Did Internet ad spending overtake radio in 2007? Probably. But you wouldn't know it from the numbers put out by TNS Media Intelligence and reported in various publicatons.
That's because TNS, which provides the likes of us will sorts of useful data, doesn't actually track all of the Internet and radio ad business. TNS tracks Internet display advertising, but not search. So, um, Google's not in there. And in radio, TNS doesn't measure spending at the two biggies: CBS Radio and Clear Channel.
TNS puts the U.S. radio market at $10.7 billion in 2007, but most other estimates put it at about twice that. Similarly, TNS put online display advertising at $11.3 billion, about half of the total Internet advertising market.
Grouchy nitpicking aside, TNS' conclusion is still likely accurate. The Internet Advertising Bureau put 2007 Internet spending at $21 billion, a 24% increase. The Radio Advertising Bureau estimated the radio ad market at $19.6 billion, a 2.5% decrease.
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| Report: Some Of Internet Bigger Than Some Of Radio | | Did Internet ad spending overtake radio in 2007? Probably. But you wouldn't know it from the numbers put out by TNS Media Intelligence and reported in various publicatons.
That's because TNS, which provides the likes of us will sorts of useful data, doesn't actually track all of the Internet and radio ad business. TNS tracks Internet display advertising, but not search. So, um, Google's [..] Read complete article | | Published 28-Mar-2008 by Silicon in General
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 | Nerdblog |  Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
Nerdblog.Net |
| Nerdblog | Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
Nerdblog.Net |
| TargetSpot Adds 8 New 'casters | | TargetSpot, the NY-based startup that places ads on Internet radio sites, just added more stations and programming to its 600-station arsenal. Among the new offerings the 1-year old company landed: Newscorp radio syndicate FoxNews Radio, and The Stephanie Miller Show, a political webcast featured on 49 stations across the country. TargetSpot raised an $8.6 million Series B round last month. [..] Read complete article | | Published 09-Apr-2008 by Silicon in General
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| Nerdblog | Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
Nerdblog.Net |
| Q&A: Actor Szmanda tunes in new role at radio station
(Reuters) | | Reuters - When Clear Channel wanted to launch a
format-free Internet radio station called erockster, executive
VP/head of online music and radio Evan Harrison turned to his
old friend Eric Szmanda for ideas. Best known for playing Greg
Sanders on the hit series “CSI: Crime Scene Investigation,”
Szmanda at first seems like an unlikely choice for leading such
a major initiative [...] [..] Read complete article | | Published 17-May-2008 by Nerdblog in General
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| Nerdblog | Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
Nerdblog.Net |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
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