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 Send to email | Report: Video Ad Rates Pretty High, Going Higher in General |  By Silicon
el 23-Jul-2008 |
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 A new report from Diffusion Group confirms some of what we've been hearing about online video ad rates. Namely, rates are high for long form professionally-produced video, ie TV on the Web. User-generated video? Not so much, but better than than nothing.
This is very good news for Hulu.com and the TV networks' efforts to make money online, and pretty good news for those producing short-form video for the Web. But we take them with a grain of salt: ad rates vary widely based on the amount of inventory available and numerous other factors. We've heard rates in the $45 - $65 CPM (the cost to reach 1,000 people) range for video on TV network players/sites, for example, and we've heard YouTube is having trouble getting even $15 for overlay ads on the few videos it can actually sell.
All this could change next year if advertisers embrace user-generated video or long form video ad rates go down a bit and become more comparable with TV. Still, these seem like reasonable benchmarks. What's more speculative: Diffusion Group is projecting CPM growth in the future. Nevertheless, here's the data, via TVWeek:
Today's average:
Professional long form video: $40 CPM
Professional short-form: $30 CPM
User-generated video: $15 CPM
Projected for 2013:
Long form: $46 CPM
Short form: $34 CPM
User-gen: $17 CPM
See Also: YouTube Exec: We're Selling Ads Against 'Less Than 3%' Of Our Videos
Hulu Ads A Bargain Compared To NBC.com
NBC.com: Still A Tiny Business, But Close To Break-Even
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[..] Read complete article | | Published 14-Aug-2008 by The Boy Genius in AT&TBG's Cornerbgr
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 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Nerdblog | Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
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| Survey: Online banking satisfaction up
(AP) | | AP - Banks have been disappointing customers many ways lately — tightening mortgage lending standards, paring back home-equity and credit-card lines and lowering savings interest rates — but they're receiving higher marks for at least one thing: their Web sites. YahooTechNews [..] Read complete article | | Published 15-Apr-2008 by Nerdblog in General
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| Nerdblog | Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
Nerdblog.Net |
| Rising satisfaction with banking online
(AP) | | AP - Banks have been disappointing customers many ways lately — tightening mortgage lending standards, paring back home-equity and credit-card lines and lowering savings interest rates — but they're receiving higher marks for at least one thing: their Web sites. YahooTechNews [..] Read complete article | | Published 15-Apr-2008 by Nerdblog in General
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
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