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 Send to email | Robbie Bach: Xbox Makes Money This Fiscal Year [Microsoft] in NewsRobbie BachXboxXbox 360 |  By Owen Good
el 07-Jun-2008 | 
"That?s the first time we?ve been able to say that," Bach, chief of Microsoft's entertainment and devices division, told the San Jose Mercury News." That?s total Xbox business ? service, software and hardware.?
Well, they've got a two-quarter head start toward that bold proclamation. It probably takes some sting out of the depressing sales numbers over in Europe, where an analyst warns that that weak sales there could see the 360 de-listed by retailers in some territory. Some more outtakes from a chat he had with the Merc are after the jump. Not sure exactly what he means by "positive" and "negative" here but this is interesting:
"Recognize that for us, the fact that ?Grand Theft Auto? was a positive event for us is an amazing statement. Because if you think back to last generation, anything associated with ?Grand Theft Auto? was bad and was PlayStation. And so the idea that we?ve been able to build an ecosystem and an experience that attracts people who have never thought of being on our platform before is a pretty powerful statement.?
Is he talking about bad publicity for a violent video game? Is he talking about San Andreas, the last game, or anything from GTA:III forward?
And on that score, he talks about attracting people "who have never been on our platform before." Yet in the same discussion, says:
In the US, there wasn?t much pop for anybody on hardware, and there are a number of things I can point out: First of all, I think both in Europe and the U.S., the idea that there?d be pop right away was probably a fallacy to begin with, because you?re going to sell to the installed base first anyway. They?re the people who pre-reserved, so the first wave of customers are going to be people who already have a console, whether it?s a PS3 or an Xbox.
So which is it?
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 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Robbie Bach: Xbox Makes Money This Fiscal Year [Microsoft] | |
"That?s the first time we?ve been able to say that," Bach, chief of Microsoft's entertainment and devices division, told the San Jose Mercury News." That?s total Xbox business ? service, software and hardware.?
Well, they've got a two-quarter head start toward that bold proclamation. It [..] Read complete article | | Published 07-Jun-2008 by Owen Good in NewsRobbie BachXboxXbox 360
Read 2 times. More hits in ![More articles Robbie Bach: Xbox Makes Money This Fiscal Year [Microsoft]](./images/arti.gif) ![Images about Robbie Bach: Xbox Makes Money This Fiscal Year [Microsoft]](./images/photo.gif) |
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Robbie Bach Talks Up Zune In Face Of Apple's Gaming Agenda [Zune] | | Did you know that Microsoft's president of entertainment and devices division Robbie Bach spoke at a press conference yesterday? No? You were busy following the Apple coverage, like we were? Well Bach isn't going to let the focus on Apple get him down. The Xbox 360 continues [..] Read complete article | | Published 10-Sep-2008 by Mike Fahey in Zune Apple iPhone iPod News Robbie Bach zune gaming
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Robbie Bach: PSP Is A "Cautionary Tale" [Robbie Bach] | | We've been a little down on Robbie Bach lately. Mostly because he - like many other former walking quote machines (Looking at you, Reggie) hasn't been talking nearly as much shit as we're accustomed to, and damnit, that's what we love to see in a corporate exe [..] Read complete article | | Published 13-Jun-2008 by Luke Plunkett in Robbie Bach Microsoft News Playstation Portable PSP Xbox 360
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Truth Behind Xbox 360 "Recall" Is Quite Boring [Microsoft] | | Microsoft has ranged from mum to cagey on the exact source of the hardware issue that has red ringed thousands upon thousands of Xbox 360s, with Robbie Bach chalking it up to a "a Microsoft design issue." While the President of the company's Entertainment & Devices Division would prefer to leave it at [..] Read complete article | | Published 10-Jun-2008 by Michael McWhertor in Microsoft Analyst News red ring of death Xbox 360
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Truth Behind Xbox 360 "Recall" Is Quite Boring [Microsoft] | | Microsoft has ranged from mum to cagey on the exact source of the hardware issue that has red ringed thousands upon thousands of Xbox 360s, with Robbie Bach chalking it up to a "a Microsoft design issue." While the President of the company's Entertainment & Devices Division would prefer to leave it at [..] Read complete article | | Published 10-Jun-2008 by Michael McWhertor in AnalystNewsred ring of deathXbox 360
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Xbox Division Hasn't Seen Consumer Slowdown [Business] | | While the U.S. economy currently resides in the toilet, Microsoft says consumer spending for its Xbox and Zune division is still going strong. According to Microsoft exec Robbie Bach: We have not seen, on the consumer side of our business, a slowdown. [..] Read complete article | | Published 11-Sep-2008 by Brian Ashcraft in Business News Robbie Bach Xbox 360 Zune
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
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