 What are Yahoo (YHOO) and Google (GOOG) keeping secret about their search advertising pact? They're not saying, and the SEC won't make them for at least 3.5 years.
In their quarterly filing with the SEC on August 8, Yahoo supplied a copy of their proposed search deal, but then went ahead and redacted most of it. You can see for yourself: Everyone one of those asterisks "Indicates that certain information in this exhibit has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions."
Today, the SEC finally signed off: It's not going to require Yahoo to talk about the deal until 2012, at the earliest.
October 3, 2008
ORDER GRANTING CONFIDENTIAL TREATMENT
UNDER THE SECURITIES EXCHANGE ACT OF 1934
Yahoo! Inc.
File No. 0-28018 - CF# 22462
___________________________
Yahoo! Inc. submitted an application under Rule 24b-2 requesting confidential
treatment for information it excluded from the Exhibit to a Form 10-Q filed on August 8,
2008.
Based on representations by Yahoo! Inc. that this information qualifies as
confidential commercial or financial information under the Freedom of Information Act,
5 U.S.C. 552(b)(4), the Division of Corporation Finance has determined not to publicly
disclose it. Accordingly, excluded information from the following exhibit(s) will not be
released to the public for the time period(s) specified:
Exhibit 10.19 through June 12, 2012
For the Commission, by the Division of Corporation Finance, pursuant to
delegated authority:
David L. Orlic
Special Counsel
See also:
Senate Raises An Eyebrow At Google-Yahoo Deal, But Waves It Through
Google: Our Yahoo Deal Won't Raise Search Ad Prices (That Much)
EU Investigating Google-Yahoo Search Deal
Former Fed Regulator: Litvack Hire Means DOJ Likely To Litigate To Stop Google-Yahoo Ad Deal
Advertisers Terrified Of Google-Yahoo Search Deal
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