Seinfeld Microsoft Ads Everyone Hates Not So Bad, After All (MSFT) in General
By Silicon el 03-Oct-2008
When Microsoft unveiled its Seinfeld/Gates ads last month, the blogosphere was unanimous: The spots were the WORST ADS EVER CREATED. The hive mind also agreed that the ads for the next part of the campaign, the "I'm A PC" spots, were much, much better.
Here's the thing, though: People love watching the horrible, despicable, please-don't-make-us-see-this-anymore Seinfeld/Gates ads. At least according to video tracking service Visible Measures. It says the Seinfeld/Gates ads have generated 4.3 million more "viral video views" than the new campaign. From the company's blog:
Yes, the Seinfeld/Gates clips have been available for two weeks longer than the "I'm a PC" ads, but normalizing their performance only serves to underscore the broader trend. Looking at each campaign's first week-and-a-half in market, the Seinfeld/Gates ads drove more than 3.2 million viral video views, whereas 'I'm a PC' saw barely half of that. After two weeks, Seinfeld/Gates was still collecting more than 700,000 views per day, while the "I'm a PC" clips had tapered off to less than 50,000 views per day.
Meanwhile, we have a confession: We like both campaigns. And the next computer we buy will definitely be a Mac - as soon as we see the new machines Apple introduces this month.
See Also: Just Admit It: The New Microsoft-Seinfeld Ad Is Funny Seinfeld's First Microsoft Commercial: Not Funny
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Eric Savitz at Barrons filters all the noise and comes back to the [likely] conclusion: Nothing has changed, Microsoft's offer is still much more than Yahoo shareholders are likely t [..] 
Take-Two Interactive isn't the only player hoping for blockbuster numbers out of Grand Theft Auto IV. Both Microsoft (MSFT) and Sony (SNE) are looking for a big bump, via license fee [..] 
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