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GADGETS AND GAMES DIRECTORY :: > Business Register Weblog >  Business Tech Weblogs - WEEKLYBITS.COM GADGETS AND GAMES DIRECTORY
Silicon Alley Insider
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Digital Business, Live From New YorkVisit Alley Insider
Address URLhttp://www.alleyinsider.com/    Registered: 22-Mar-2008
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Visit SHOCKING NEWS: Kids Don't Use YouTube, Facebook For Political News SHOCKING NEWS: Kids Don't Use YouTube, Facebook For Political News in NWSGOOG
By Silicon
el 20-May-2008

/images/old-tv.jpgAmericans -- including "young people" -- still get their political news from TV, according to a new study published by TV trade pub Broadcasting & Cable, and conducted by market-research firm Crawford, Johnson & Northcott, whose clients include... several TV stations.

According to the study, 71% of the country watches the big three broadcast networks a lot for coverage of the presidential race, and 65% watches cable or local TV for election coverage. Almost half -- 48% -- say they use news Web sites a lot for their coverage of the election.

Meanwhile, only 11% got significant coverage of election news from Google's (GOOG) video site YouTube, and just 10% from social networking sites like Facebook, News Corp.'s (NWS) MySpace, etc.

'Rumors of the death of traditional television news have been greatly exaggerated," Crawford, Johnson & Northcott president John Altenbern said. "And it's not just older people -- young adults are relying on television news, too,' he adds.

Reality check: Of course people are watching news networks/shows for news. After all, the question was about presidential race news -- and neither YouTube, nor Facebook, nor other social networking sites are news sites. Icanhascheezburger, in theory, is as good a place as YouTube for presidential news coverage.

A different bit or research we'd like to see: Whether watching a 90-second news clip on TV -- or 37-minute long Barack Obama speech on YouTube -- influences someone's vote more. That, in theory, is what matters.

See Also:
YouTube's Pretend Presidential Debate: Not A Bad Idea, Really
Why Does Al Gore Hate The Press?
ABCNews.com: Facebook Users Are Drunk, Stoned



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