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 Send to email | Slow Sales Of PS3? Blame It On Marketing (SNE) in MSFT |  By Silicon
el 12-May-2008 |
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 PS3 sales have been on the uptick this year. The system has beat out the Xbox 360 (MSFT) for two out of the first three months, and may have done it again in April.
So what's the reason? Sony Computer Entertainment president Kaz Hirai has a puzzling explanation. He says that Sony's marketing of the system as an entertainment hub rather than a straight game system confused developers, and sales started to increase once he cleared everything up:
'Some of the third parties didn't understand and they wanted to scale back a little and see how things went before they really put in their resources. But when I re-positioned the PS3 as a video games console at Tokyo Game Show I think everybody got that message loud and clear.'
We don't think that any game developer really doubted that this was a video game console, nor do we think potential buyers were turned off by the marketing. In fact most people we know expected non-game features from the system, especially people who already used the PS2 as their primary DVD player.
So what's more likely the cause of Sony's recent successes? Sony won the hi-def format wars, the price of the system has gone down and there are more games to choose from now than there were 1.5 years ago. Pick one -- or all three.
See Also:
Game Industry Had A Boffo March (Of Course)
Sony's Killer Game Machine: The PS2
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| Nokia releases Q3 2008 figures; sales and profits down |  Nokia released its interim report today covering performance in Q3 of this year. Long story short, it wasn’t pretty. Nokia had predicted a slow third quarter and a slow third quarter it had indeed. Market share was down, shipments were down, sales were down and profit was down. Perhaps the most alarming statistic is Nokia’s [...] [..] Read complete article | | Published 16-Oct-2008 by Zach Epstein in NewsNokia2008FinancialsQ3
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 | Nerdblog |  Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
Nerdblog.Net |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| NPD PC Sales Charts August 17-23 [Sales Charts] | | A new challenger! OK, not a challenger, per se, since it's not exactly going to challenge the all-conquering WoW, Sims or Nancy Drew, but still. It's so nice to see a new face around the PC sales charts you can't blame us for getting all excited, can you? Ga [..] Read complete article | | Published 03-Sep-2008 by Luke Plunkett in Sales Charts Npd Npd Group PC Pc Games
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Is Nintendo's Legal Suit Helping R4 Sales? [Japan] | | Yesterday, we broke the news that Nintendo and 54 software companies were filing an injection to halt the importation, sales and marketing of R4-type carts in Japan. How has this legal suit affected R4 sales in places like Tokyo's Akihabra? Says one store staffer: The rush in dema [..] Read complete article | | Published 30-Jul-2008 by Brian Ashcraft in Japan Legal News Nintendo
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| More Crimes to Blame on GTA IV [Grand Theft Auto IV] | | If GTA IV is going to be truly groundbreaking, then it will have to break ground in another realm: Real-life crimes to blame on it. Happily, GamesRadar is on the leading edge of this, spotting eight new crimes that imbecilic mainstream media will be thril [..] Read complete article | | Published 12-Apr-2008 by Owen Good in crime and punishmentgrand theft auto IVHere We Go AgainJack Thompsonoverreactionsviolent video games
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