 |
User: Login |
Weblog covering digital business
Digital Business, Live From New York. |
| Address URL | http://www.alleyinsider.com/ Registered: 22-Mar-2008 |
| Ads: | |
 Send to email | Slow Sales Of PS3? Blame It On Marketing (SNE) in MSFT |  By Silicon
el 12-May-2008 |
KazHirai.jpg: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
 PS3 sales have been on the uptick this year. The system has beat out the Xbox 360 (MSFT) for two out of the first three months, and may have done it again in April.
So what's the reason? Sony Computer Entertainment president Kaz Hirai has a puzzling explanation. He says that Sony's marketing of the system as an entertainment hub rather than a straight game system confused developers, and sales started to increase once he cleared everything up:
'Some of the third parties didn't understand and they wanted to scale back a little and see how things went before they really put in their resources. But when I re-positioned the PS3 as a video games console at Tokyo Game Show I think everybody got that message loud and clear.'
We don't think that any game developer really doubted that this was a video game console, nor do we think potential buyers were turned off by the marketing. In fact most people we know expected non-game features from the system, especially people who already used the PS2 as their primary DVD player.
So what's more likely the cause of Sony's recent successes? Sony won the hi-def format wars, the price of the system has gone down and there are more games to choose from now than there were 1.5 years ago. Pick one -- or all three.
See Also:
Game Industry Had A Boffo March (Of Course)
Sony's Killer Game Machine: The PS2
Read 3 times
|
|
 |
 | Nerdblog |  Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
Nerdblog.Net |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Is Nintendo's Legal Suit Helping R4 Sales? [Japan] | | Yesterday, we broke the news that Nintendo and 54 software companies were filing an injection to halt the importation, sales and marketing of R4-type carts in Japan. How has this legal suit affected R4 sales in places like Tokyo's Akihabra? Says one store staffer: The rush in dema [..] Read complete article | | Published 30-Jul-2008 by Brian Ashcraft in Japan Legal News Nintendo
Read 0 times. More hits in   |
|
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| More Crimes to Blame on GTA IV [Grand Theft Auto IV] | | If GTA IV is going to be truly groundbreaking, then it will have to break ground in another realm: Real-life crimes to blame on it. Happily, GamesRadar is on the leading edge of this, spotting eight new crimes that imbecilic mainstream media will be thril [..] Read complete article | | Published 12-Apr-2008 by Owen Good in crime and punishmentgrand theft auto IVHere We Go AgainJack Thompsonoverreactionsviolent video games
Read 8 times. More hits in |
|
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Forbes: GTA IV is a Threat to the Wii [Console Wars] | | Forbes' Brian Caulfield asks if Grand Theft Auto IV, which isn't available for the Nintendo Wii, will finally take some of the shine off that console and slow its sales. He doesn't directly answer that question, but points out the Wii's missing out on a $400 [..] Read complete article | | Published 04-May-2008 by Owen Good in Console Warsgrand theft auto IVGta IvNewsPlaystation 3WiiXbox 360
Read 4 times. More hits in |
|
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| The Utility of Serious Games for Marketing [Virtual Worlds] | | A new report has been released on the utility of 'serious games' and in-game marketing in virtual spaces like Second Life; OTOinsights, the research arm of One to One Interactive, takes a look at the success (or lack thereof) of marketing attempts by major firms. They descr [..] Read complete article | | Published 13-Jul-2008 by Maggie Greene in Virtual worlds Business Industry Marketing Second Life Serious Games
Read 0 times. More hits in |
|
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
Joystiq Joystiq |
|
Warning We are not responsible of information posted from external feeds. Use this website at your own risk.
Notice: We will not be liable for any direct or indirect loss or damage arising under this disclaimer or in connection with our website, whether arising in tort, contract, or otherwise.
|
|
| |
Hello, Guest
Online: 98 visitors
+ fotos
Why are online publishers from Forbes.com to ESPN to Turner Networks taking shots at ad networks? Here's a theory: Their own ad sales are softening, and they suspect ad networks are partly to blam [..] 
A favorite crutch of underperforming public companies: Blame the weather. Miss your sales goals for the quarter? That's because it was too hot or too cold. But this spring saw a ne [..] 
Former Fed Chairman Alan Greenspan is traveling the world telling anyone who will listen that he is NOT to blame for our current woes and that all those who say otherwise are nasty and unfair ( [..] 
Filed under: Culture
At the MI6 marketing conference in San Francisco, GameDaily reports on how Halo 3's marketing molded the image of Master Chief. Jerret West, global group produc [..] 
