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XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers
As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, prediction. Don't get a life just yet. |
| Address URL | http://kotaku.com Registered: 09-Apr-2008 |
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 Send to email | Sony Expected To Move Forward With In-Game Ad Deal [Business] in NewsPlaystation 3PS3Sony |  By Brian Ashcraft
el 04-Jun-2008 |  Thanks to an expected deal with in-game ad company IGA Worldwide, Sony's PS3 is apparently jet set to start getting dynamic in-game ads. Dynamic ads differ from static in-game ads in that it is possible for the ad companies to change the advertisements and get feedback like how long players look at in game ads. That data can then be used in planning future ad campaigns! According to Forbes, it's believed that IGA competitor Double Fusion is also ironing out its own deal with Sony. The Xbox 360 already has dynamic in-game ads, so this supposed impending Sony deal seems rather logical, no?
Sony Set To Open Up To In-Game Ads [Forbes]
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 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Sony Expected To Move Forward With In-Game Ad Deal [Business] | | Thanks to an expected deal with in-game ad company IGA Worldwide, Sony's PS3 is apparently jet set to start getting dynamic in-game ads. Dynamic ads differ from static in-game ads in that it is possible for the ad companies to change the advertisements and get feedback like how long players loo [..] Read complete article | | Published 04-Jun-2008 by Brian Ashcraft in NewsPlaystation 3PS3Sony
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| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
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| Sony, Double Fusion sign in-game ad deal |  Filed under: Culture, Sony PlayStation 3, Business
Clearly Sony has warmed up to the idea of garnishing gameplay with advertising, as the company has inked a new deal with in-game ad firm Double Fusion to deliver [..] Read complete article | | Published 11-Jul-2008 by Jason Dobson in double-fusiondoublefusionin-game-adsin-game-advertisingsony
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| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
Joystiq Joystiq |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| SCEA: "PS3 Is Open For the Ad Business" [Double Fusion Lands Ps3 Deal] | | Sony Computer Entertainment of America and Europe announced a partnership with in-game ad company Double Fusion today, saying that the Playstation 3 is open for the ad business. Weird, I thought they were open for the ad business last month when they announced their dea [..] Read complete article | | Published 10-Jul-2008 by Brian Crecente in Double fusion lands ps3 deal Double Fusion In-game Advertising PS3 Scea Scee
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| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
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| Microsoft wants to go first (again) with next Xbox |  Filed under: Microsoft Xbox 360, BusinessThe house Bill Gates built received its share of quizzical looks when it launched Xbox 360 a year earlier than Sony was tipped to ship PS3. Fast forward to today. If you ask MS, it's a move [..] Read complete article | | Published 18-Jun-2008 by Randy Nelson in microsoftrobbie-bachventurebrothersxbox-360xbox-live
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| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
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| Ubisoft still 'strongly supports' PSP |  Filed under: Sony PSP, Business
While some may be giving Sony's handheld the cold shoulder, Ubisoft has come forward to give the old girl some love, caressing the PSP's supple buttons and running fingers down her sexy back ... [..] Read complete article | | Published 11-Jun-2008 by Jason Dobson in portablepotentialpspsonysupportubisoft
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| "300" Director Signs With EA [Zack Snyder] | | Move over Steven Spielberg! There's now another Hollywood movie director in the EA stable. Zack Snyder, the filmmaker behind 300 and The Watchmen adaptations, has signed a three game deal with EA much like the Spielberg deal. The company will retain full ownership of the Snyder-dev [..] Read complete article | | Published 29-Sep-2008 by Brian Ashcraft in zack snyder 300 Ea News
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| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
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| Gearbox Software defends in-game ad deal | | Filed under: PC, Sony PlayStation 3, Microsoft Xbox 360, Business
Gearbox Software founder, Randy Pitchford, has commented on the developer's blog regarding its recent in-game advertisement agreement with Double Fusion, quelling [..] Read complete article | | Published 01-Apr-2008 by Ludwig Kietzmann in AliensBorderlandsBrothers-in-ArmsGearboxSamba-de-Amigo
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Filed under: Sony PSP, Action, RPGs, Business
Sometimes one set of hands just isn't enough to bring games stateside. At least, that's the thinking over at niche game publisher XSEED, which just signed a co-publishing deal with [..] 
Fox is expected to announce a joint ad-sales deal with MySpace today that will put the Fox network's sales force on the job selling MySpace's ad inventory.
The deal will have [..] 
