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Send to email | Sony, MS Provide Fresh Spin On GTA IV Sales [Marketing] in aaron greenbergGameStopgrand theft auto IVGta IvMarketingPeter DillePlaystation 3PS3Xbox 360 | By Michael McWhertor el 12-May-2008 | First week sales figures provided by Microsoft, courtesy of unnamed retailers, put sales of Grand Theft Auto IV at 60% for the Xbox 360 version, 40% for the PlayStation 3 version. A win, undoubtedly, for Microsoft. N'Gai Croal of Level Up got his hands on some GameStop-only sales data, which puts the percentage more accurately at 64% on the Microsoft side, 36% on the Sony side.
Argh! Not accurate enough, for our tastes! Fortunately, we'll be able to more obsessively split hairs on the matter later this week, when NPD data is revealed, but for now we have some expertly sculpted spin to enjoy! First up, the clear winner, Microsoft's Aaron Greenberg. He says, in part, "These sales results add GTA IV to a long list of franchises that have switched over from Playstation to find a new home on Xbox 360 similar to what happened last year with titles like Madden and Guitar Hero." Greenberg, who seems pleased, tells Level Up that it's a trend he expects to continue.
Peter Dille, senior VP of marketing at Sony Computer Entertainment, responds in kind. "If I had an installed base advantage of 3-1," he says "I wouldn't be crowing too much about a 60-40 sales advantage." Touche! Dille says that 60-40 split isn't such a big deal. Actually, it's a testament to PlayStation brand loyalty, Peter says, in a roundabout way! Regardless of the hard numbers, Dille manages to seem pleased too.
Mr. Croal breaks it down further, with some pre-April console install base numbers, for those interested. We expect better sales insight due Thursday, at which point there will be much slap fighting done across message boards and commenting threads. Don't miss it!
Scoop: GameStop Reveals That When It Comes to Grand Theft Auto IV, Xbox 360 Has a 2-1 Advantage Over Playstation 3 In First Week Sales [Level Up]

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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Sony, MS Provide Fresh Spin On GTA IV Sales [Marketing] | | First week sales figures provided by Microsoft, courtesy of unnamed retailers, put sales of Grand Theft Auto IV at 60% for the Xbox 360 version, 40% for the PlayStation 3 version. A win, undoubtedly, for Microsoft. N'Gai Croal of Level Up got his hands on some GameStop-only sales data, which pu [..] Read complete article | ![Subscribe to Sony, MS Provide Fresh Spin On GTA IV Sales [Marketing]](http://www.weeklybits.com/images/yaaqui3.gif) | Published 12-May-2008 by Michael McWhertor in aaron greenbergGameStopgrand theft auto IVGta IvMarketingPeter DillePlaystation 3PS3Xbox 360 Read 2 times. More hits in ![Images about Sony, MS Provide Fresh Spin On GTA IV Sales [Marketing]](./images/photo.gif) |
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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| It's Microsoft v Nintendo In Third-Party Sales Spin WAR [Microsoft] | | Brace for PR spin motion sickness! If you care to remember, Nintendo found themselves caught ankle-deep in a public relations tarpit last week, when they made some claims about third-party sales without the proof to back it up. A few days later they did provide the proof - in the form of s [..] Read complete article | ![Subscribe to Sony, MS Provide Fresh Spin On GTA IV Sales [Marketing]](http://www.weeklybits.com/images/yaaqui3.gif) | Published 11-Aug-2008 by Luke Plunkett in Microsoft News Nintendo Npd Npd Group PR Motion Sickness Read 0 times. More hits in  |
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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
 | Joystiq | Blogger | Covers video game news from an independent, unbiased perspective Joystiq Joystiq |
 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Who Has The Best Top Spin? [Top Spin Contest] | | Time to vote! We've got a handful of finalists for out Top Spin contest. Click through the gallery below and write "I vote for this" under the individual picture you like best and not the comment section directly below. No d [..] Read complete article | ![Subscribe to Sony, MS Provide Fresh Spin On GTA IV Sales [Marketing]](http://www.weeklybits.com/images/yaaqui3.gif) | Published 10-Jul-2008 by Brian Ashcraft in Top Spin Contest 2K Sports Contest Read 1 times. More hits in ![Images about Who Has The Best Top Spin? [Top Spin Contest]](./images/photo.gif) |
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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Sony Responds To May NPD Sales, Seems Pleased [Corporate Gloating] | | Sony fired first with a set of carefully chosen numbers that highlight its U.S. sales performance for the month of May. Responding to NPD sales data, the company was quick to point out that the PlayStation 3 eclipsed Xbox 360 hardware sales, achieving 155% year over year growth. Sony so [..] Read complete article | ![Subscribe to Sony, MS Provide Fresh Spin On GTA IV Sales [Marketing]](http://www.weeklybits.com/images/yaaqui3.gif) | Published 12-Jun-2008 by Michael McWhertor in corporate gloating Npd Npd Group Playstation 3 PS3 PSP Sony Read 2 times. More hits in ![Images about Sony Responds To May NPD Sales, Seems Pleased [Corporate Gloating]](./images/photo.gif) |
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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Is Nintendo's Legal Suit Helping R4 Sales? [Japan] | | Yesterday, we broke the news that Nintendo and 54 software companies were filing an injection to halt the importation, sales and marketing of R4-type carts in Japan. How has this legal suit affected R4 sales in places like Tokyo's Akihabra? Says one store staffer: The rush in dema [..] Read complete article | ![Subscribe to Sony, MS Provide Fresh Spin On GTA IV Sales [Marketing]](http://www.weeklybits.com/images/yaaqui3.gif) | Published 30-Jul-2008 by Brian Ashcraft in Japan Legal News Nintendo Read 0 times. More hits in  |
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| Update: Sony changes course | Remember that ridiculous $50 fee Sony was charging to remove crapware from their Vaio laptops? You know, the one we told you about this morning? It seems that Sony heard the rumbling of discontent from deep within the blogosphere. The company has just released the following statement:
“Starting March 22, Sony will offer Fresh Start free [...] [..] Read complete article | ![Subscribe to Sony, MS Provide Fresh Spin On GTA IV Sales [Marketing]](http://www.weeklybits.com/images/yaaqui3.gif) | Published 21-Mar-2008 by Joshua Karp in News Read 8 times. More hits in  |
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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Amazon on board with Myspace Music? | Seems like an unlikely pairing, but rumors are now circulating that Amazon is now bidding to provide online retail services in conjunction with Myspace Music. Myspace announced their music service earlier this year, with plans to provide music from Sony BMG, Universal, and Warner. They plan to offer both ad-supported free streaming as well as [...]
[..] Read complete article | ![Subscribe to Sony, MS Provide Fresh Spin On GTA IV Sales [Marketing]](http://www.weeklybits.com/images/yaaqui3.gif) | Published 25-Jul-2008 by Joshua Karp in Newsamazon mp3myspace music Read 2 times. More hits in  |
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