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Send to email | Sony Responds To April NPD Sales, Seems Pleased [Corporate Gloating] in corporate gloatingjack trettonPlaystation 2Playstation 3Ps2PS3PSPSony | By Michael McWhertor el 15-May-2008 | The PlayStation 3 may have finished (well) behind the Wii and (a smidge) lower than the Xbox 360 for the month of April, but that doesn't mean that we'll bat an eyelash when Sony sends us a statement that kicks off with "PS3 Continues Blockbuster Year." Fortunately for SCEA, it has triple the hardware representation, letting it flex carefully chosen figures like "total PlayStation hardware sales" topping 505,363 units sold in April.
Sony compared much of its performance to itself—well, its former self—as it touts 127% year-over-year sales growth on the PS3 hardware, with software up 410% over the previous April. That looks impressive! In other crazy percentages, Sony notes that 23.6% of PS3 owners bought a copy of Grand Theft Auto IV in April, a "29.0% higher attach rate for the title than Xbox 360." Stop! I'm getting dizzy!
"PS3 momentum is fueled by enthusiasm for Blu-ray as the definitive high def standard and the growing number of consumers gearing up for some of the most anticipated titles of the year, exclusively for PS3, including the June release of Metal Gear Solid 4, and other great exclusives in the second half on the year, such as Resistance 2, SOCOM: Confrontation and LittleBigPlanet to name a few," said SCEA prez Jack Tretton. "With exciting PlayStation Network innovations and our strongest console-driving titles of the year still on the horizon, PS3 remains on pace for a breakthrough year.? Enjoy the full statement after the jump. PlayStation by the Numbers
April 2008
PS3 Continues Blockbuster Year:
PS3 Hardware Sales Growth Exceeds 127% Year-Over-Year; PS3 Software Sales Up 410% Year-Over-Year
Total PlayStation Hardware Sales Top 505,363 Units
PLAYSTATION®3 (PS3?) continued its benchmark year with 187,071 hardware units sold in April (according to NPD April 2008 sales data). This represents a year-over-year sales growth of over 127%. More than 2 million software units were sold for PS3 in April, representing a year-over-year growth of 410%.
* Spurred by the tremendous legacy of the Grand Theft Auto franchise on PlayStation, over 1 million copies of Grand Theft Auto IV for PS3 were sold in April in North America, with 23.6% of U.S. PS3 owners purchasing a copy of Grand Theft Auto IV, a 29.0% higher attach rate for the title than Xbox 360. Enthusiasm for Grand Theft Auto IV combined with the launches of Haze and SingStar for PS3, is expected to continue to lift PS3 hardware sales through May.
* Grand Theft Auto IV and Gran Turismo 5 Prologue mark the beginning of a monster 2008 software line-up for PS3, including the highly-anticipated exclusive titles Metal Gear Solid 4: Guns of the Patriots, SOCOM: US Navy SEALs Confrontation, Resistance 2, and LittleBigPlanet to name a few. These blockbusters promise to further drive PS3 sales through to the holiday season.
* Fueled by the launch of Gran Turismo 5 Prologue on the PLAYSTATION®Network, approximately 6 million pieces of content have been downloaded from the PlayStation®Store in North America since this time last month, with more than 73 million pieces of content downloaded from PLAYSTATION Store in North America to date. There are currently over 3.9 million registered PLAYSTATION Network accounts in North America.
* The recently introduced DUALSHOCK®3 wireless controller for PS3 also proved to be a hot-seller, with sales exceeding $10.9 million in April.
PSP® (PlayStation®Portable) continued to boast strong sales in April with 192,696 PSP hardware units sold, representing a sales increase of 5.4% year-over-year. Fueled by enthusiasm for the exclusive blockbusters God of War: Chains of Olympus and Crisis Core: Final Fantasy VII, the top two selling titles the platform of the month, more than 1 million software units were sold for PSP in April.
PlayStation®2 (PS2) also had another strong month in April with hardware unit sales reaching 124,376 units. More than 42 million PS2s have been sold to date in the U.S.
Power of the PlayStation Portfolio
The PlayStation brand continued to generate impressive sales, earning $387 million in April.
· Year to date (Jan-April), the PlayStation brand generated over $1.9 billion in revenue, representing an increase of 17.6% year-over year.
· PlayStation total hardware revenue was $126.2 million in April, representing a year-over-year growth of over 19.4%.
· PlayStation total software revenue in April was $215.1 million, representing a year-over-year growth of 68.6%.
CEO Perspective
?Clearly, the tremendous legacy of Grand Theft Auto on PlayStation, combined with the blockbuster launch of Gran Turismo 5 Prologue packed a one-two punch with consumers at retail this month. The proof is in the numbers and, in April, PlayStation 3 hardware sales experienced a 127% increase over April of last year. PS3 momentum is fueled by enthusiasm for Blu-ray as the definitive high def standard and the growing number of consumers gearing up for some of the most anticipated titles of the year, exclusively for PS3, including the June release of Metal Gear Solid 4, and other great exclusives in the second half on the year, such as Resistance 2, SOCOM: Confrontation and LittleBigPlanet to name a few. With exciting PlayStation Network innovations and our strongest console-driving titles of the year still on the horizon, PS3 remains on pace for a breakthrough year.?
- Jack Tretton, president and CEO, Sony Computer Entertainment America

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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Sony Responds To April NPD Sales, Seems Pleased [Corporate Gloating] | | The PlayStation 3 may have finished (well) behind the Wii and (a smidge) lower than the Xbox 360 for the month of April, but that doesn't mean that we'll bat an eyelash when Sony sends us a statement that kicks off with "PS3 Continues Blockbuster Year." Fortunately for S [..] Read complete article | ![Subscribe to Sony Responds To April NPD Sales, Seems Pleased [Corporate Gloating]](http://www.weeklybits.com/images/yaaqui3.gif) | Published 15-May-2008 by Michael McWhertor in corporate gloatingjack trettonPlaystation 2Playstation 3Ps2PS3PSPSony Read 4 times. More hits in ![Images about Sony Responds To April NPD Sales, Seems Pleased [Corporate Gloating]](./images/photo.gif) |
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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Sony Responds To May NPD Sales, Seems Pleased [Corporate Gloating] | | Sony fired first with a set of carefully chosen numbers that highlight its U.S. sales performance for the month of May. Responding to NPD sales data, the company was quick to point out that the PlayStation 3 eclipsed Xbox 360 hardware sales, achieving 155% year over year growth. Sony so [..] Read complete article | ![Subscribe to Sony Responds To April NPD Sales, Seems Pleased [Corporate Gloating]](http://www.weeklybits.com/images/yaaqui3.gif) | Published 12-Jun-2008 by Michael McWhertor in corporate gloating Npd Npd Group Playstation 3 PS3 PSP Sony Read 5 times. More hits in ![Images about Sony Responds To May NPD Sales, Seems Pleased [Corporate Gloating]](./images/photo.gif) |
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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Sony Responds To June NPD Sales, Seems Pleased [Corporate Gloating] | | In typical Sony fashion, their NPD response is heavy on combined sales, heavy on percentage increases. You don't need to know exact figures, you need to know how much money they're making, and how much more money it is compared to this time last year! And for Sony, that news is all good, with [..] Read complete article | ![Subscribe to Sony Responds To April NPD Sales, Seems Pleased [Corporate Gloating]](http://www.weeklybits.com/images/yaaqui3.gif) | Published 17-Jul-2008 by Luke Plunkett in corporate gloating News Npd Npd Group Sony Read 4 times. More hits in ![Images about Sony Responds To June NPD Sales, Seems Pleased [Corporate Gloating]](./images/photo.gif) |
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 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
 | Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Sony Responds To July NPD Sales, Seems Pleased [Corporate Gloating] | | The PlayStation brand had a pretty darn good month, as it continues to cool off from strong Metal Gear Solid 4 sales, with over 600,000 things named PlayStation sold in the U.S. last month. Sony Computer Entertainment America responded to those NPD figures today, citin [..] Read complete article | ![Subscribe to Sony Responds To April NPD Sales, Seems Pleased [Corporate Gloating]](http://www.weeklybits.com/images/yaaqui3.gif) | Published 14-Aug-2008 by Michael McWhertor in corporate gloating jack tretton Npd Playstation 3 Scea Sony Read 0 times. More hits in ![Images about Sony Responds To July NPD Sales, Seems Pleased [Corporate Gloating]](./images/photo.gif) |
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