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GADGETS AND GAMES DIRECTORY :: Games > Xbox 360 Register WeblogGames > Xbox 360 Tech Weblogs - WEEKLYBITS.COM GADGETS AND GAMES DIRECTORY
Kotaku`s The Gamers Guide
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Send to email		Visit Study Manages to Make Game Ads Even More Obnoxious [Video Game Violence] Study Manages to Make Game Ads Even More Obnoxious [Video Game Violence] in video game violence In-game AdvertisingStudy
By Owen Good
el 05-Sep-2009

Hey you got your video game violence in my in-game ads! You got your in-game ads in my video game violence! Two great trends go great together in a study that says blood-spattered brands are more memorable. Well, duh.

A team of U.S. and European researchers found that, even though players spent less time looking at them, ads associated with violence were more memorable than ones not. The test subjects played a racing game (named AdRacer, pictured above) in which the goal was to run over targets on a road course. Ads were displayed as billboards on the roadside. When the targets became pedestrians, running over them spattered blood all over the screen.

Now, the utility of this memory association has its own costs. Namely, what happens to a Dr. Scholl's or a Betty Crocker when they're the hit ad in Manhunt 5. Certainly an advertiser could expect some controversy if not only their brand was associated with a nasty-violent game, but was deliberately (warning: corporate word alert) leveraging the violence for extra (incoming buzzword alert) mindshare.

An Advert for In-Game Violence [MIT Technology Review via Game Politics]





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Study Manages to Make Game Ads Even More Obnoxious [Video Game Violence] - Tech Weblogs - WEEKLYBITS.COM Blogger XBOX 360 Gamers Webl

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Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Study Manages to Make Game Ads Even More Obnoxious [Video Game Violence]
Image 0 en - Hands-on: Blacklight: Tango Down Hey you got your video game violence in my in-game ads! You got your in-game ads in my video game violence! Two great trends go great together in a study that says blood-spattered brands are more memorable. Well, duh. A team of U.S. and European researchers found that, [..] Read complete article
Subscribe to Study Manages to Make Game Ads Even More Obnoxious [Video Game Violence]
Published 05-Sep-2009 by Owen Good in video game violence In-game AdvertisingStudy
Read 13 times. More hits in More articles Study Manages to Make Game Ads Even More Obnoxious [Video Game Violence] Images about Study Manages to Make Game Ads Even More Obnoxious [Video Game Violence]
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

A Video Game, Violence, And Depression Study That Looks At The Big Picture [Science]
Click here to read A Video Game, Violence, And Depression Study That Looks At The Big Picture - A Video Game, Violence, And Depression Study That Looks At The Big Picture [Science] [..] Read complete article
Subscribe to Study Manages to Make Game Ads Even More Obnoxious [Video Game Violence]
Published 01-Mar-2011 by Mike Fahey in ScienceaggressionDepressionpersonalityPsychologyTopViolenceviolent video games
Read 5 times. More hits in More articles A Video Game, Violence, And Depression Study That Looks At The Big Picture [Science] Images about A Video Game, Violence, And Depression Study That Looks At The Big Picture [Science]
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Study - Violent Video Games Makes Kids More Aggressive [Video Game Violence]
It's been a while since we've had a really good "video games make our children violent" study, and I was beginning to fear we've given up on the idea, but then the story "Violent video games linked to child aggression" showed up on CNN.com this morning and my fears were c [..] Read complete article
Subscribe to Study Manages to Make Game Ads Even More Obnoxious [Video Game Violence]
Published 03-Nov-2008 by Mike Fahey in video game violence Children News Parents Research Science Study
Read 24 times. More hits in More articles Study - Violent Video Games Makes Kids More Aggressive [Video Game Violence] Images about Study - Violent Video Games Makes Kids More Aggressive [Video Game Violence]
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Covers video game news from an independent, unbiased perspective
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Study: Violence and gore don't make games more enjoyable
Image 0 en - Study: Violence and gore don Filed under: Culture Put down that blood-soaked cleaver. After quizzing 2,670 "frequent" gamers and conducting four different experiments with more than 300 university undergraduates, researchers at University of Rochester discove [..] Read complete article
Subscribe to Study Manages to Make Game Ads Even More Obnoxious [Video Game Violence]
Published 18-Jan-2009 by Jason Dobson in half-life-2halo-3researchteam-fortress-2violenceworld-of-warcraft
Read 0 times. More hits in More articles Study: Violence and gore don Images about Study: Violence and gore don
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Five Killed In Chinese Video Game Center Rumble [Video Game Violence]
sanjayjha talking tbi - Motorola Will Finally Split In Two In Early 2011 A relaxing day at a video game center in southwestern China turned deadly yesterday when an argument sparked an armed battle that resulted in the death of five people. According to Chongqing city police as quoted by the official Xinhua news agency, some youths were involved in an argument wi [..] Read complete article
Subscribe to Study Manages to Make Game Ads Even More Obnoxious [Video Game Violence]
Published 24-Nov-2008 by Mike Fahey in video game violence China Crime Death News
Read 14 times. More hits in More articles Five Killed In Chinese Video Game Center Rumble [Video Game Violence] Images about Five Killed In Chinese Video Game Center Rumble [Video Game Violence]
Joystiq Blogger

Covers video game news from an independent, unbiased perspective
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Daily Show solves video game violence issue, saves Family Game Night
Image 0 en - Daily Show solves video game violence issue, saves Family Game Night Okay, so maybe you were waiting to learn about this critically important Supreme Court video game case until you could hear The Daily Show's take on it. And yes, for that, you should be deeply ashamed. But here it is -- just after the break! [..] Read complete article
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Published 05-Nov-2010 by JC Fletcher in
Read 10 times. More hits in More articles Daily Show solves video game violence issue, saves Family Game Night Images about Daily Show solves video game violence issue, saves Family Game Night
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Study: Video Game Physiques Give Guys Body Image Issues, Too [Serious Scientific Study And Stuff]
Click here to read Final Fantasy XIII Review: A New Paradigm For An Old Franchise - Final Fantasy XIII Review: A New Paradigm For An Old Franchise [Review] Playing as super buffed up hunky dudes can make men insecure, according to a Kansas State study. But read on, if these stories are correct, this piece of scholarship has some serious problems. The study's investigators themselves say other factors may contribute [..] Read complete article
Subscribe to Study Manages to Make Game Ads Even More Obnoxious [Video Game Violence]
Published 27-Dec-2008 by Owen Good in Serious scientific study and stuff Body Image Nintendo 64
Read 22 times. More hits in More articles Study: Video Game Physiques Give Guys Body Image Issues, Too [Serious Scientific Study And Stuff] Images about Study: Video Game Physiques Give Guys Body Image Issues, Too [Serious Scientific Study And Stuff]
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Make a Game, Help Stop Teen Dating Violence [Education]
Click here to read Make a Game, Help Stop Teen Dating Violence - Make a Game, Help Stop Teen Dating Violence [Education] [..] Read complete article
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Published 28-Feb-2011 by Brian Crecente in EducationJennifer ann groupLife. love.PsaTeen dating violence
Read 11 times. More hits in More articles Make a Game, Help Stop Teen Dating Violence [Education] Images about Make a Game, Help Stop Teen Dating Violence [Education]
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Batman Comic Book Writer Advocates More Video Game Violence? [Violence In Video Games]
Landry Walker, writer on comic book Batman: The Brave and The Bold, recently played Batman: Arkham Asylum and did not like what he saw. In his own words, "Batman doesn't get shot. He doesn't get shot, because he's Batman." As a comic book writer with t [..] Read complete article
Subscribe to Study Manages to Make Game Ads Even More Obnoxious [Video Game Violence]
Published 28-Dec-2009 by AJ Glasser in Violence in Video Games BatmanBatman: Arkham AsylumComic BooksLandry Walker
Read 21 times. More hits in More articles Batman Comic Book Writer Advocates More Video Game Violence? [Violence In Video Games] Images about Batman Comic Book Writer Advocates More Video Game Violence? [Violence In Video Games]
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Video Game Bosses Make Terrible Video Game Employees [Video]
Click here to read Video Game Bosses Make Terrible Video Game Employees - Video Game Bosses Make Terrible Video Game Employees [Video] [..] Read complete article
Subscribe to Study Manages to Make Game Ads Even More Obnoxious [Video Game Violence]
Published 06-Oct-2010 by Luke Plunkett in ClipsCultureHumor
Read 11 times. More hits in More articles Video Game Bosses Make Terrible Video Game Employees [Video] Images about Video Game Bosses Make Terrible Video Game Employees [Video]
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

It's Video Game Competition, Not Violence, That Sparks Aggression [Science]
Click here to read It [..] Read complete article
Subscribe to Study Manages to Make Game Ads Even More Obnoxious [Video Game Violence]
Published 30-Aug-2011 by Mike Fahey in
Read 0 times. More hits in More articles It Images about It
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Finally, M.I.A. Offers Her Thoughts On Video Game Violence [Music]
Click here to read Finally, M.I.A. Offers Her Thoughts On Video Game Violence - Finally, M.I.A. Offers Her Thoughts On Video Game Violence [Music] [..] Read complete article
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Published 24-Jun-2010 by Michael McWhertor in MusicCultureMiavideo game violenceViolence
Read 11 times. More hits in More articles Finally, M.I.A. Offers Her Thoughts On Video Game Violence [Music] Images about Finally, M.I.A. Offers Her Thoughts On Video Game Violence [Music]

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