 |
User: Login | 
XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers
As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, prediction. Don't get a life just yet. |
| Address URL | http://kotaku.com Registered: 09-Apr-2008 |
| Ads: |
|
 Send to email | Ten Ways To Screw Up A Game Launch [Business] in Business Industry News |  By Brian Ashcraft
el 21-Oct-2008 |  Sometimes game hype works. Sometimes it doesn't. And when it doesn't work, it really can jump-start a backlash. Edge Online along with two PR gurus puts out ten ways to overhype a game. Let's dive in:
1. *Not Actual Footage (see MotorStorm, Final Fantasy titles, Killzone 2)
2. Going Nasty (see Hooligans: Storm Over Europe, Bully, Postal 2)
3. Carpet Bombing The Media (see Assassin's Creed, GTAIV, Halo 3)
4. Developer Spotlights (see Peter Molyneux, Denis Dyack)
5. Bullshots (see Killzone 2, Madden NFL 2006) Hit the jump for the exciting conclusion. Oh, thrilling! 6. Videogame Adaptations of Blockbuster Films (see The Godfather, Enter The Matrix, ET)
7. Celebrity Endorsement (see The Black Eyed Peas? Fergie, Nicole Kidman)
8. The Long Awaited Sequel (see Deus Ex: Invisible War, Driv3r, Devil May Cry 2)
9. Corporate Graffiti (Microsoft, Sony)
10. Bulletpointing (All Physical Software) Swing by Edge Online to read the full article. Ten Ways to Overhype a Game [Edge Online]
Read 33 times
|
|
![Ten Ways To Screw Up A Game Launch [Business] - Tech Weblogs - WEEKLYBITS.COM Blogger XBOX 360 Gamers Webl](files/kotaku_gamer.jpg) |
|
 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Ten Ways To Screw Up A Game Launch [Business] | | Sometimes game hype works. Sometimes it doesn't. And when it doesn't work, it really can jump-start a backlash. Edge Online along with two PR gurus puts out ten ways to overhype a game. Let's dive in: 1. *Not Actual Footage (see MotorStorm, Final Fantasy titl [..] Read complete article | | Published 21-Oct-2008 by Brian Ashcraft in Business Industry News
Read 33 times. More hits in ![More articles Ten Ways To Screw Up A Game Launch [Business]](./images/arti.gif) ![Images about Ten Ways To Screw Up A Game Launch [Business]](./images/photo.gif) |
|
| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
Joystiq Joystiq |
| Dark Souls trailer reveals October launch, many ways to die | |
This new Dark Souls trailer (past the break) closes the previous launch window ever so slightly: to October 2011. In addition to the revelation of a more specific release date is the realization of horrible homicide. Se [..] Read complete article | | Published 10-May-2011 by David Hinkle in dark-soulsfrom-softwaremicrosoftnamco-bandaiplaystationps3q4-2011release-datexbox
Read 12 times. More hits in |
|
| Google to launch its own business application store? |  Technology companies are scrambling to jump on the application store bandwagon which has blossomed in the mobile arena and is now moving into the netbook and desktop computing realm. The latest app store venture may be originating from Google, which… [..] Read complete article | | Published 03-Feb-2010 by Kelly Hodgkins in MicrosoftRumorsSoftwareBusinessgooglegoogle appsMarketplacemicrosoftproductivity
Read 13 times. More hits in |
|
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Global Agenda: Two Ways To Pay; Two Ways To Play [Hi-rez Studios] | | Hi-Rez Studios has revealed the innovative pricing model for their upcoming persistent-world online shooter Global Agenda, which allows players to choose which type of game they want to play - online shooter, or MMO. Global Agenda is an online shooter that, on the surface [..] Read complete article | | Published 20-Oct-2009 by Mike Fahey in Hi-rez studios Global AgendaInterviewMmoNewsOnlineOriginalPCShooterSubscription feesTop
Read 10 times. More hits in |
|
|
Warning We are not responsible of information posted from external feeds. Use this website at your own risk.
Notice: We will not be liable for any direct or indirect loss or damage arising under this disclaimer or in connection with our website, whether arising in tort, contract, or otherwise.
|
|
| |
Hello, Guest
Online: 46 visitors
[..] 
