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We put it to task on our most popular video, "Xbox Fire," a local news story about... an Xbox fire. What did we learn?

- The audience for our video -- which has about 18,000 views -- is overwhelmingly male. Some 91% of viewers are guys.

- Age stats skewed a bit older than we expected. Between 25-30% of viewers -- the biggest group -- were between 35 and 45. Another 15-20% each came from three younger demos: 0-18, 18-25, and 25-35.

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See Also:
YouTube's Secret Ad Plan Revealed: 'Buzz Targeting'
Google: Getting Goose Eggs From YouTube, Six Other Businesses
Want News On The China Earthquake? Forget CNN and Try YouTube