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 Send to email | Thanks Obama! TV Poised To Reap Record Ad Spend in MDPTVLGCIHTVBLCDISSBGINWSCBS |  By Silicon
el 02-Jul-2008 |
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 Rare good news for local broadcast TV: Sens. Barack Obama and John McCain, the Democratic and Republican party apparatus, and independent groups are expected to spend $800 million on TV advertising before November, smashing a previous record of $500 million in 2004, according to TNS's Campaign Media Analysis Group, via Reuters.
Big stations in battleground states like Pennsylvania and Ohio were already expected to reap significant dollars during the campaign, but with Obama opting out of the public campaign-finance system and promising to challenge McCain in rock-solid Republican states, the dollars will be spread further than ever before. Reuters says Obama has already bought TV time in Republican strongholds Alaska, Montana and Indiana.
Obama's decision to forgo Federal matching funds means he can spend as much as he can raise in the final two months of the campaign, while McCain will be limited to an $85 million cap. Both campaigns are spending $250,000 to $300,000 a day, TNS estimates.
Who's going to benefit? Quite a few companies that have taken a beating in the public markets: CBS Corp. (CBS), Sinclair Broadcasting (SBGI), Hearst-Argyle TV (HTV), Gannett (GCI), Meredith (MDP), LIN TV (TVL), ABC/Disney (DIS), Belo Corp. (BLC), News Corp. (NWS), etc.
What political spending will do for broadcasters is shield, or at least delay, the impact of a weak advertising market and replace some struggling ad categories. There should also be significant spill-over to local cable as local stations run out of ad inventory close to the election.
See Also:
Now Obama Won The Internet: Blue State Digital
McCain Advisor: We Don't Need Facebook; They're Not Our Voters
Obama, McCain Still Not Spending (Much) On The Web
How Obama Became President Of YouTube
Barack Obama Spends $2.8 Million On Google
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| Obama Pours Campaign Cash Online | | The Obama campaign dumped $1 million into advertising on Google (GOOG) in February, more than six times the campaign's entire online ad spend for January, according to Federal Election Commission filiings reviewed by MediaPost.
In the
past we've noted the campaigns raise a lot of money online, but spend almost all of it on traditional media. But February's report is the first sign we've [..] Read complete article | | Published 25-Mar-2008 by Silicon in GOOGYHOO
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 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Thoughts From Kansas | Blogger | Weblog of a University of Kansas ecology and evolutionary biology student, fighting for progressive politics, evolution, and endangered species.
Thoughts from Kansas You will notice that it lacks definiteness; that it lacks purpose; that it lacks coherence; that it lacks a subject to talk about; that it is loose and wabbly; that it wanders around; that |
| Obama on ID | | The York Daily Record (known for its coverage of the Dover ID trial) interviews Barack Obama:
Q: York County was recently in the news for a lawsuit involving the teaching of intelligent design. What's your attitude regarding the teaching of evolution in public schools?
A: "I'm a Christian, and I believe in parents being able to provide ch [..] Read complete article | | Published 31-Mar-2008 by Thoughts in Creationism
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| Obama's Online Spend: Actually Tiny | | Barack Obama's campaign spent $7.97 million on online advertising before November. The money went to search, ad networks, social networks, local TV sites, newspaper sites and even NBA.com.
Of course the campaign spent more than half that m [..] Read complete article | | Published 06-Nov-2008 by Silicon in General
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| Obama CTO Search Gets Help | | President-elect Obama asked his adviser on tech and innovation, Julius Genachowski, to join his transition team and help him select staff for the new administration. That means he could help pick Obama's chief technolo [..] Read complete article | | Published 06-Nov-2008 by Silicon in AMZNIACIMSFTGOOG
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Barack Obama? Former Pong Lover [Politics] | | Barack Obama is a politician. He's running for president! In a probing interview with Entertainment Weekly, the publication has a hard-hitting and probing interview with Obama. Things like what Obama thought of Shrek 3, his favorite sitcoms and what's on his iPod. Here's the obligatory video games question: What's the last videogame you played? [..] Read complete article | | Published 08-Aug-2008 by Brian Ashcraft in Politics Atari Barack Obama Culture Nolan Bushnell Pong
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Barack Obama Campaigns on Burnout Paradise [Politics] | | Don't look to video game Burnout Paradise for escapism from real life politics. Democratic candidate Barack Obama has in-game campaign billboard with a "Paid for Obama for President" tag on it. EA has confirmed that the advert was paid for by Obama: Like [..] Read complete article | | Published 14-Oct-2008 by Brian Ashcraft in Politics Barack Obama burnout paradise Ea News Xbox 360
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| Thoughts From Kansas | Blogger | Weblog of a University of Kansas ecology and evolutionary biology student, fighting for progressive politics, evolution, and endangered species.
Thoughts from Kansas You will notice that it lacks definiteness; that it lacks purpose; that it lacks coherence; that it lacks a subject to talk about; that it is loose and wabbly; that it wanders around; that |
| Obama's speech | | There's much discussion and analysis of Obama's speech yesterday. I continue to be amazed, as I look at Obama's speeches, simply that they are written with complete paragraphs, and not (as in so many speeches, even Hillary's) with a single sentence per paragraph. That is how Obama thinks, and I truly believe the time has come for a president who thinks in paragraphs, not in talking points. [..] Read complete article | | Published 19-Mar-2008 by Thoughts in Policy and Politics
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
Joystiq Joystiq |
| Yes we can haz gamer prez? | | Filed under: Culture, Politics
What does an Obama presidency mean for video games? 1UP asks the question in a lengthy analysis of Obama's relationship to gaming culture.Obama first entered our scene in December 2007 with [..] Read complete article | | Published 05-Nov-2008 by James Ransom-Wiley in barack-obamaelectionobama
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