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 Send to email | The Utility of Serious Games for Marketing [Virtual Worlds] in Virtual worlds Business Industry Marketing Second Life Serious Games |  By Maggie Greene
el 13-Jul-2008 | 
A new report has been released on the utility of 'serious games' and in-game marketing in virtual spaces like Second Life; OTOinsights, the research arm of One to One Interactive, takes a look at the success (or lack thereof) of marketing attempts by major firms. They describe the results as 'uneven' and make some suggestions on how companies can better utilize virtual spaces to pitch their product(s): "Serious games" refers to the use of games and game technologies for non-entertainment purposes. Traditionally, the education, health, and military sectors were the primary actors in this domain, but in the past few years, marketing has arisen as a major sub-domain of this area. Examples range from the selling of advertising inside video games to dozens of small, experimental corporate-sponsored spaces in virtual worlds such as Second Life, to the fully realized first-person shooter America's Army, developed as a recruitment tool for the U.S. Army. The results have been uneven, as most of these early efforts have had an experimental edge. This report releases findings that compare player engagement in some of Second Life's most successful user-generated areas compared with some of the more ambitious corporate-sponsored efforts in Second Life.
From Worlds In Motion: In its study, the firm noted that overall, the top user-generated sites are more popular than the top corporate sites in Second Life. "Perhaps the explanation for this disparity is that corporate sites offer different content or experiences than user-generated sites, and builders of user-generated sites are more effective at offering the content users want. Or perhaps the corporate sites offer similar content, and the reason is that Second Life users are simply resisting corporate influence as a part of their hipster ethos."
Oh, snap. Starbucks, we don't want your kind here. Serious Games for Marketing [One to One Interactive via Worlds In Motion]
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 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| The Utility of Serious Games for Marketing [Virtual Worlds] | | A new report has been released on the utility of 'serious games' and in-game marketing in virtual spaces like Second Life; OTOinsights, the research arm of One to One Interactive, takes a look at the success (or lack thereof) of marketing attempts by major firms. They descr [..] Read complete article | | Published 13-Jul-2008 by Maggie Greene in Virtual worlds Business Industry Marketing Second Life Serious Games
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Are We Facing a Winter of Virtual Worlds? [] | |
While Second Life is still a media darling (though I think the general press is down in number of articles touting this new! and amazing! and wonderful! virtual space since this time last year), Bruce Damer has an interesting piece up over at Terra Nova: are virtual worlds faci [..] Read complete article | | Published 07-Jun-2008 by Maggie Greene in General
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Virtual Worlds Getting Ready To Explode [Virtual Worlds] | | Sure, laugh when I tell you that I spent the better part of last night DJing a virtual wedding in Second Life, but the next wedding I DJ could be yours. In a report released today titled ""Market Forecasts for Virtual World Experiences", Strategy Analytics p [..] Read complete article | | Published 04-Jun-2008 by Mike Fahey in AnalysisforecastsNewsPCSecond Life
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Sims Franchise To Explore, uh, Virtual Worlds? [Sims] | |
In a somewhat bizarre interview with The Times Online, Nancy Smith (head of the Sims division at EA) said that " in light of the popularity of virtual worlds ... the Sims may soon become a multi-player game." The article fails to mention the failed experiment of The Sims O [..] Read complete article | | Published 07-Jun-2008 by Maggie Greene in EaEa-landNewsVirtual Worlds
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| SouthPeak Announces Two Worlds: Epic Edition [Two Worlds] | | PC Gamers can get the original Two Worlds in one package with the "Tainted Blood" and "Curse of Souls" add ons next month, in the Two Worlds: Epic Edition just announced by SouthPeak Games. The release will add eight new multiplayer maps, more than 70 online quests, plus a new town where char [..] Read complete article | | Published 13-Jul-2008 by Owen Good in Two worlds Pc Gaming southpeak games
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Nickelodeon Expands Its Games Biz With New Divisions [Nickelodeon] | | Nickelodeon is expanding its moves into the areas of virtual worlds and games with the formation of two separate divisions, the company announced today. The Nickelodeon Kids and Family Games Group includes all of its gaming initiatives, both paid and subscription, for online, PC, handheld and con [..] Read complete article | | Published 17-Jun-2008 by Leigh Alexander in Nickelodeon Casual Industry Mmo News
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Phantasy Star Meets River City [Vc Update] | | Shortly available on the Wii Virtual Console, two classic games from ages past about saving worlds and kicking ass. Girlfriends always be getting kidnapped, yo, and such is the case in River City Ransom (NES, 500 poin [..] Read complete article | | Published 21-Apr-2008 by Mike Fahey in Classicphantasy starRiver city ransomvc updateVirtual ConsoleWii
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| AWS outgrows Amazon | | The new issue of Wired has a feature article on Amazon Web Services, the online retailer's computing utility. The article gives a sense of how rapidly the utility business, and its underlying infrastructure, is expanding. When AWS launched in earnest a couple of years ago, with the S3 storage utility, Amazon's computer system was at times running at just 10% of its capacity, according to CEO Jeff [..] Read complete article | | Published 21-Apr-2008 by Rough Ty in General
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
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