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GADGETS AND GAMES DIRECTORY :: > Business Register Weblog >  Business Tech Weblogs - WEEKLYBITS.COM GADGETS AND GAMES DIRECTORY
Silicon Alley Insider
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Weblog covering digital business
Digital Business, Live From New York.Visit Silicon Alley Insider
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Visit TNS Rejects WPP Offer; Nielsen Next? TNS Rejects WPP Offer; Nielsen Next? in DTV
By Silicon
el 05-May-2008

TNS rejected a $1.87 billion offer from global ad conglomerate WPP over the weekend, setting up what looks like a bidding war for the London-based research firm. The WSJ reported that TNS is in talks with German research firm GfK; Mediapost is convinced The Nielsen Company will make a run at the firm.

TNS is relatively small in the U.S. but has big ambitions. It's making a run at Nielsen's TV ratings monopoly and has recently gained traction. TNS signed a deal with DirecTV (DTV) to cull data from 100,000 TV set-top boxes, and media agencies like Starcom MediaVest are already using the data to measure niche cable channels.

That's why TNS was smart to reject WPP. Ownership by an ad conglomerate would create conflict for TNS as it tries to be taken seriously as a viable alternative to Nielsen. Would Omnicom buy data from TNS if WPP owned it? It seems unlikely, and a good reason for TNS not to be owned by an ad conglomerate, or one of the media companies it measures.

Related:
TNS Grabs Compete For $75 Million Plus $75 Million Earnout
TNS Takes On Nielsen's TV Ratings Franchise



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07-Oct-2008
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07-Oct-2008

Silicon Alley Insider Blogger

Weblog covering digital business Silicon Alley Insider Digital Business, Live From New York.

TNS Rejects WPP Offer; Nielsen Next?
TNS rejected a $1.87 billion offer from global ad conglomerate WPP over the weekend, setting up what looks like a bidding war for the London-based research firm. The WSJ reported that TNS is in talks with German research firm GfK; Mediapost is convinced The Nielsen Company will make a run at the firm. TNS is relatively small in the U.S. but has big ambitions. It's making a run at Nielsen [..] Read complete article
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Published 05-May-2008 by Silicon in DTV
Read 2 times. More hits in More articles TNS Rejects WPP Offer; Nielsen Next? Images about TNS Rejects WPP Offer; Nielsen Next?
Silicon Alley Insider Blogger

Weblog covering digital business Silicon Alley Insider Digital Business, Live From New York.

'Tomb Raider' Maker Rejects Buyout Bid
SCi Interactive, the publisher of the Tomb Raider franchise, rejected an offer from an unnamed third party -- even though the offer was a "significant premium to the company's current share price,' TimesOnline repor [..] Read complete article
Subscribe to TNS Rejects WPP Offer; Nielsen Next?
Published 23-Apr-2008 by Silicon in GETWX
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Nerdblog Blogger

Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
Nerdblog.Net

Yahoo! rejects! Microsoft! again!
Saturday night’s alright for proxy fighting Yahoo! rejected another takeover offer from Microsoft and Carl Icahn on Saturday after it was given less than 24 hours to respond to the joint offer. TheRegister [..] Read complete article
Subscribe to TNS Rejects WPP Offer; Nielsen Next?
Published 14-Jul-2008 by Nerdblog in General
Read 2 times. More hits in More articles Yahoo! rejects! Microsoft! again! Images about Yahoo! rejects! Microsoft! again!
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Tecmo Rejects Square Enix's Takeover Offer [Breaking]
On August 28th, Kotaku first broke the news that Square Enix made an offer to Tecmo for a "friendly" takeover. Squar Enix's plan included offering to purchase a controlling interest in Tecmo by purchasing shares in that company at 30 percent premium. The Tecmo Board of Directors had until [..] Read complete article
Subscribe to TNS Rejects WPP Offer; Nielsen Next?
Published 04-Sep-2008 by Brian Ashcraft in Breaking Business Original Square Enix Tecmo Top
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Nerdblog Blogger

Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
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Flomerics surges after rejects Mentor cash bid (Reuters)
Reuters - Shares in British engineering software firm Flomerics Group surged on Friday after rejecting a buyout offer from larger U.S. rival Mentor Graphics, saying it would explore interest from several other parties. YahooTechNews [..] Read complete article
Subscribe to TNS Rejects WPP Offer; Nielsen Next?
Published 09-May-2008 by Nerdblog in General
Read 5 times. More hits in More articles Flomerics surges after rejects Mentor cash bid 
    (Reuters) Images about Flomerics surges after rejects Mentor cash bid 
    (Reuters)
Silicon Alley Insider Blogger

Weblog covering digital business Silicon Alley Insider Digital Business, Live From New York.

Nielsen Buys IAG Research
nielsen_logo.jpg - Nielsen Buys IAG Research The Nielsen Company, looking to defend and expand its ratings franchise, is buying IAG Reasearch for $225 million in cash, according to the WSJ. IAG is the leading company measuring the [..] Read complete article
Subscribe to TNS Rejects WPP Offer; Nielsen Next?
Published 07-Apr-2008 by Silicon in General
Read 9 times. More hits in More articles Nielsen Buys IAG Research Images about Nielsen Buys IAG Research
Silicon Alley Insider Blogger

Weblog covering digital business Silicon Alley Insider Digital Business, Live From New York.

Old Media Ads Down. What About Ad Networks?
Nielsen Monitor-Plus released first-quarter 2008 advertising numbers which should surprise no one. Like TNS a week ago, Nielsen says the advertising market was essentially flat in Q1. Network TV l [..] Read complete article
Subscribe to TNS Rejects WPP Offer; Nielsen Next?
Published 17-Jun-2008 by Silicon in General
Read 5 times. More hits in More articles Old Media Ads Down. What About Ad Networks? Images about Old Media Ads Down. What About Ad Networks?
Silicon Alley Insider Blogger

Weblog covering digital business Silicon Alley Insider Digital Business, Live From New York.

Nielsen: People Watching Less YouTube, Less Video, But More Hulu
mayvideocensus.jpg - Nielsen: People Watching Less YouTube, Less Video, But More Hulu Did TV get a lot better last month? Or was it the weather? Whatever it was, something prompted Americans to consume a little less online video in May, according to Nielsen Online. [..] Read complete article
Subscribe to TNS Rejects WPP Offer; Nielsen Next?
Published 20-Jun-2008 by Silicon in General
Read 6 times. More hits in More articles Nielsen: People Watching Less YouTube, Less Video, But More Hulu Images about Nielsen: People Watching Less YouTube, Less Video, But More Hulu
Nerdblog Blogger

Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
Nerdblog.Net

Nielsen's top 20 prime-time TV shows (Reuters)
Reuters - Following are the top 20 prime-time programs on broadcast TV for the week ended April 6, as measured in average total audience, according to Nielsen Media Research. (Data include same-day DVR playback.) YahooTechNews [..] Read complete article
Subscribe to TNS Rejects WPP Offer; Nielsen Next?
Published 09-Apr-2008 by Nerdblog in General
Read 4 times. More hits in More articles Nielsen's top 20 prime-time TV shows 
    (Reuters) Images about Nielsen's top 20 prime-time TV shows 
    (Reuters)
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

EA Extends Take-Two Tender Offer [EA Take-Two]
Following last night's Take-Two shareholder meeting, which Leigh was kind enough to cover, Electronic Arts has announced that they are extending the deadline on their tender offer to May 16th, 2008. The offer was originally extended from its original April 11 [..] Read complete article
Subscribe to TNS Rejects WPP Offer; Nielsen Next?
Published 18-Apr-2008 by Mike Fahey in BusinessEA Take-TwoIndustryTake-two Interactivetakeovertender offer
Read 8 times. More hits in More articles EA Extends Take-Two Tender Offer [EA Take-Two] Images about EA Extends Take-Two Tender Offer [EA Take-Two]
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

IGA Study Finds People Don't Mind In-Game Ads [Market Research]
A landmark study conducted by Nielsen BASES and Nielsen Games on behalf of in-game advertising giant IGA Worldwide has found that not only is in-game advertising super-effective, most people don't seem to mind it. The study, titled Consumers? Experience with In-Game Content & Brand Impact of In-G [..] Read complete article
Subscribe to TNS Rejects WPP Offer; Nielsen Next?
Published 17-Jun-2008 by Mike Fahey in Market Research Ads In-game Advertising News Nielsen Science
Read 0 times. More hits in More articles  IGA Study Finds People Don Images about  IGA Study Finds People Don
Silicon Alley Insider Blogger

Weblog covering digital business Silicon Alley Insider Digital Business, Live From New York.

Report: EA Ready To Extend Take-Two Offer, Again (ERTS, TTWO)
The WSJ thinks Electronic Arts (ERTS) will extend its tender offer for Take-Two Interactive (TTWO) yet again. The old offer, at $25.74, expired at midnight Friday; the WSJ expects that [..] Read complete article
Subscribe to TNS Rejects WPP Offer; Nielsen Next?
Published 18-May-2008 by Silicon in ERTSTTWO
Read 3 times. More hits in More articles Report: EA Ready To Extend Take-Two Offer, Again (ERTS, TTWO) Images about Report: EA Ready To Extend Take-Two Offer, Again (ERTS, TTWO)

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