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Send to email | Unreal Tournament 3 play jumps 2000%, Steam adds second free weekend in epicmidwaypcsteamunreal-tournament-3valve | By Randy Nelson el 11-Mar-2009 |
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Get this: if you grant free access to a top-tier FPS ... a lot of people will play it. Valve learned this after letting Steam users download and play Unreal Tournament III Black on the house last weekend, to the tune of a more than 2000% increase in simultaneous UT3 players. Valve claims that the conversion rate of trial downloads to full purchases has put the game at the top of its most-downloaded titles, so, being entrepreneurial, it's announced another free-to-play weekend for March 13-15.
The promotional $11.99 purchase price for the game (it's usually $19.99) has also been extended through March 22. Given the apparent success of this program, it'd be unreal to think Valve won't try it with more titles in the future.
[Via Blue's News]
Unreal Tournament 3 play jumps 2000%, Steam adds second free weekend originally appeared on Joystiq on Wed, 11 Mar 2009 17:45:00 EST. Please see our terms for use of feeds.
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