Today Mike Henry explores Facebook pages (as opposed to profiles) and how they can be use to promote their blog, business, product or profile.
Darren wrote a post recently on
relationships-with-other-bloggers/">12 tips for building relationships with other bloggers. They are all great tips that could be expanded into individual posts or even an entire blog, particularly in the area of social networks.
Using social networks can be a fantastic source of traffic and generating a community around your site. There is a minefield of information on marketing on social networks, so I would just like to write about one technique that has worked for me with Facebook.
Many people have profiles on Facebook and people are quick to put their URL in their profile. This is great for your friends to see what you are doing, but is difficult to expand beyond your networkd of friends. Most people using Facebook try to keep their “friends” to people they have actually met or have some kind of relationship with.
The answer to this is Facebook pages. Facebook pages were created for authors, businesses, politicians and celebrities to build a community around whatever they are promoting. Unlike Myspace, individual profiles can only have a limited number of “friends” in Facebook and there is no way to send email to all of your friends at one time.
Once you have created a page on Facebook, people can then become your “fan” or “supporter”. You don’t have to accept people as a fan and they can’t see your individual profile. On a page you can then easily add relevant pictures and video. You can have a discussion board and add any of the thousands of applications to your page.
One of most powerful features of Facebook pages for marketers is that you can send email updates to all of your fans. For people who limit their friends to just the people they actually know in Facebook, you can expect that the messages they receive in Facebook have a higher chance of being read than emails sent to their regular address. Also there is no chance of messages going to a “junk mail” inbox, your messages are assured of 100 per cent deliverability.
facebook-pages-barack.jpg: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
Barack Obama has one of the most popular pages on Facebook, with over 800,000 fans. Could there be a better or cost effective way for him to reach his voters?
Facebook has cracked down on people putting up pages to businesses, brands and people that they have no claim to and you may have to provide proof that you are the owner of the business or product that you are promoting.
Facebook pages require little maintenance and if you have good keywords in the title of the page you create, people will find your page naturally. You can promote your page through Facebook’s PPC advertising, but personally I haven’t found it necessary to get decent traffic to my page. Facebook also provides interesting analytics to your pages and you can even see gender and age breakdown of your fans.
As it becomes more difficult to compete in search listings and delivering your messages through email, creating a Facebook page is an easy and effective way to connect to your community
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Hello, Guest
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By Darren Rowse
Have you ever considered advertising your blog? Today I want to explore this idea as part of my series of posts on how I’d promote my blog if I was starting from scratch.
Most blog promotion tips that I see given are about growing your blog’s readership quite organically (something I firmly believe in) - however [...] [..] 
When you use WordPress you’re given the choice when publishing between doing it as a ‘post’ or as a ‘page‘. Posts go up on your blog while ‘pages’ are static pages that you can publish without it having to go up on your blog.
There’s a lot of reasons why you might choose a post over [...] [..] 
Over the past week I’ve shared five strategies that I’d use to promote my blog if I were starting from scratch again today.
We started off by looking at how the majority of your efforts need to be focused upon Readers You Don’t Already Have (obvious but important) and then looked at the five strategies of:
Guest [...] [..] 
This week I’ve been exploring five strategies that I’d employ to promote my blog if I were starting all over again.
I said earlier in the series that I’m assuming ‘great content’ is being added to the hypothetical new blog that we’re promoting. However when it comes to blogging not all ‘great’ content is equal when [...] [..] 
