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 Send to email | Verizon Taps AOL (TWX) To Sell Web, Mobile Ad Inventory in VZTWCTWX |  By Silicon
el 14-Apr-2008 |
aol-logo.jpg: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
 AOL's Platform-A ad division will sell ads for Verizon's (VZ) Web and mobile properties, the companies announced today. Most likely, this is just a press release to remind everyone that Platform A exists: No financial details were released, and we need them to know whether this really is a win or whether AOL just bought the business.
In any event, Platform-A becomes the exclusive ad network for Verizon's Web ad inventory and "a majority" of its mobile inventory via AOL's Third Screen Media.
Verizon didn't include any traffic stats in its release, but in the short term, at least, we think its ad inventory will be growing: As the company builds out its 'FiOS' fiber-optic network across the country, more people will presumably be logging into its account/mail portal.
And mobile Web usage is on the rise, which should bring more Verizon Wireless subscribers to the company's mobile portal. One factor that could work against them: Smartphones are becoming a bigger part of the overall mobile market, and their QWERTY keyboards and more powerful Web browsers make it a lot easier to avoid ever logging into Verizon's mobile portal.
Meanwhile. Verizon is tangled in court with another end of Time Warner's (TWX) vast empire: The telco has sued Time Warner Cable (TWC) for false advertising, alleging that its TV ads misrepresent Verizon's FiOS service. "Time Warner's ad claims that FiOS requires a satellite dish for TV
service, and that it isn't able to bundle together high-speed Internet,
video and phone calls," Dow Jones Newswires reported last week.
Verizon is seeking damages, a ban on the ad, and it wants Time Warner to run follow-up ads correcting the "errors." We can't wait to see those.
See Also:
Apple's iPhone, Smartphones To Kill The Mobile 'Deck'
Smartphone Sales To Triple, Good News For Apple, RIM, Carriers
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| Verizon outs Windows Mobile 6.1 update for XV6800, keeps GPS locked down |  Hot on the heels of AT&T’s Windows Mobile 6.1 update for the HTC Tilt, Verizon has released its very own WM6.1 upgrade on an unsuspecting public. The new ROM for the XV6800, Verizon’s version of the HTC Titan, doesn’t feature any surprises, but will hook your device up with the usual array of enhancements, including [...]
[..] Read complete article | | Published 26-Aug-2008 by Joshua Karp in EV-DOHTCHandsetsVerizonWindows MobileGPShtc titanverizon xv6800Windows Mobile 6.1
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| Dashboard Now Available for Verizon |  Without heavily banging the drums or dropping confetti, Verizon silently launched Dashboard, a Flash-based mobile storefront. The LG Chocolate 3 is the first to carry the application but we can expect to see it on plenty more phones by year’s end - resulting in the largest mobile implementation of Flash in the U.S. (get with [...]
[..] Read complete article | | Published 18-Sep-2008 by Marc Flores in CDMAEV-DOLGSoftwareVerizonAdobeDashboardFlashVZW
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| Verizon Wireless announces Mobile VCast, Ringback Buddies and more |  On the eve of the upcoming CTIA in San Francisco, Verizon Wireless yesterday jumped the gun and released information about several new mobile services. Here is a brief description of some of the new things “The Network” has in store for us:
Social Life. A social network aggregator that allows you to access several social networking [...]
[..] Read complete article | | Published 10-Sep-2008 by Kelly Hodgkins in GeneralVerizonCTIAmobile servicesRingbacksocial networksVCastverizon wireless
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