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 Send to email | Video Site Mevio, Nee PodShow, Takes A $15 Million Series C in General |  By Silicon
el 09-Jul-2008 |
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 In 2004, when Ron Bloom and former MTV VJ Adam Curry, founded Podshow, the company seemed a plausible contender for next-big-thing status. But the podcasting industry never took off, and a few months after the two men started their company, a couple of ex-PayPal employees founded YouTube.
Four years later, Podshow has a new name -- Mevio -- and a new focus -- syndicating original video across the Web. And now it has more cash: It has raised a $15 million Series C led by Crosslink Capital and joined by Kleiner Perkins Caufield & Byers, Sequoia Capital, Sherpalo Ventures and DAG Ventures. All are returning investors.
The new round means Mevio/Podshow has raised a total of $38 million, which they argue is fairly modest considering the company's years in business and the cash raised by some of its online video competitors (see, for instance, Veoh and its $70 million). The site had 9 million uniques in May, according to comScore.
Mevio's model is buying cheap, original video, selling advertising and sponsorships, and syndicating across the Web. The bulk of the new money will be used to create and acquire new (advertiser-friendly) content.
Bloom says the company is building out channels with video and editorial content built around technology, men's and women's interest, and general entertainment. The company also creates branded video for advertisers like Coke, Anheuser Busch, HP, etc. Videos on the site are showing pre-roll ads for ABC Family and Snickers. Bloom says Mevio sells advertising for Web shows at a $15-$50 CPM. He says he expects Mevio to turn profitable in Q4.
See Also: Study: 38% Of College Students Not Watching Web Video
Nielsen: People Watching Less YouTube, Less Video, But More Hulu
Study: Videos Live Fast, Die Young On Web
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| Blip.TV's Series B: $5.2 Million | | How much did NYC-based Web video site Blip.TV raise in its series B financing, led by Bain Capital and announced in October? $5.2 million, according to a regulatory filing dug up by PEHub.
(PEHub is owned by Thomson Reuters, the SEC's records copying contractor.)
Earlier: Blip.tv Scores Bain Cash Just Before World Ends
[..] Read complete article | | Published 16-Nov-2008 by Alley In in General
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| GodTube Gets $30 Million |  Let us pray: Christian video sharing site GodTube has landed a $30 million series A from hedge fund GLG Partners at a $150 million valuation, according to our friends at PaidContent. [..] Read complete article | | Published 05-May-2008 by Silicon in General
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| Insurance-Shopping Site Health Plan One Lands $6.5 Million | | Connecticut-based Health Plan One, an Orbitz-like comparison site for health insurance, just raised a $6.5 million Series A round, led by Pequot Ventures. The two-year-old startup will use the funds to try to get more users to its Web site, which lets users compare health insurers' monthly premiums, deductible rates and coverage scopes.
Other investors in the 22-employee company include [..] Read complete article | | Published 21-Apr-2008 by Silicon in General
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| Web Video Firm For Your Imagination Raises $1 Million | | NY Web video house For Your Imagination has raised $1 million in seed funding from ConsensusOne Ventures. Next up: A Series A round. ConsensusOne previously invested $1 million in the startup last January.
For Your Imagination develops and markets shows like "DadLabs," "Design2Share," and, in collaboration with IFC, "Lunchbox."
See Also: Howard Lindzon: How to Mak [..] Read complete article | | Published 28-Mar-2008 by Silicon in General
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| Proclivity Raises $5.5 Million, Takes Over SAI's Old Digs | | New York-based online market research firm Proclivity Systems raised a $5.5 million series B led by Fung Capital USA Fund and joined by WPP and Pilot Group. The new funding means Proclivity has raised $6.2 million. Even bigger news: Proclivity moved into 134 5th Avenue, the birthplace of Silicon Alley Insider and the rest of Alley Corp.
[..] Read complete article | | Published 17-Sep-2008 by Silicon in General
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