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 Send to email | Vonage Names Marc Lefar CEO, Shooting For "Elegantly Simple" in SVZVGTWCCMCSAT |  By Silicon
el 29-Jul-2008 |
marc-lefar.jpg: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
 Internet phone service Vonage (VG) has named Marc Lefar its new chief executive. Lefar replaces founder Jeffrey Citron, who took the interim CEO role last April as Vonage suffered through growing pains and patent wars with telcos like Verizon (VZ) and Sprint (S).
Lefar was previously Chief Marketing Officer for Cingular Wireless, now AT&T Mobility (T). Vonage shares are up 6.4% to $1.50 in after-hours trading.
His big challenge: Keeping Vonage relevant in an Internet phone market now dominated by cable companies like Comcast (CMCSA) and Time Warner Cable (TWC) -- and a broader telecom market where more households are ditching home phone service for their cellphones.
Two recent moves that could help: Up to $215 million in private debt refinancing, and a new service that lets you use your Vonage service -- and home phone number -- on any PC.
We had a chance to chat with Lefar for a few minutes. As expected, he'll be spending the first few months in learning mode -- figuring out what works, what doesn't, etc.
Some of his goals: Making Vonage "elegantly simple" and focusing on the customer experience. Easy to say, but few companies have figured this out. And it'll take a year or so to grade. But we'd argue that he's had some good training -- Cingular had a clean, simple brand that made sense, and was very popular before AT&T swallowed it up.
Note: Lefar hasn't yet decided if the Vonage jingle will stay or go. We hope it's history.
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 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Don't Leave Us Hanging [Day Note] | | To: Ash From: Crecente Re: Yep, Finally Did It, Got The Squirt A Name Wait, what's the name you picked? We went through the same insane process when we were trying to pick Tristan's name. My wife had a complex set of rules which meant we couldn't select any names that could be shortened, any names that rhymed with anything or any names that were onomatopoetic with Crece [..] Read complete article | | Published 08-Jul-2008 by Brian Crecente in day note Note
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| PSP At The Center Of Florida Shooting [Crime] | | Two teens were apparently arguing over a Sony PSP in Jacksonville, Florida ended in a shooting. According to the Jacksonville Sheriffs Office, 17 year-old Zachary Robinson was arguing with another teenage male when he suddenly started shooting, hitting the other teen twice. The scene took place in H [..] Read complete article | | Published 04-Jul-2008 by Brian Ashcraft in Crime News PSP Sony
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| Marc Andreessen To eBay Board | | Netscape cofounder Marc Andreessen is joining eBay's board at a time when the company desperately needs to rejuvenate itself against stiff competition from Google (GOOG) and Amazon.com (AMZN).
Three years ago, to use [..] Read complete article | | Published 28-Oct-2008 by Silicon in AMZNEBAYGOOG
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