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 Send to email | Want Ad Growth? Try Beijing. in General |  By Silicon
el 02-Aug-2008 |
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 The US advertising market is in the tank, but there's still plenty of growth happening abroad, especially in emerging markets like Eastern Europe and Asia. And the easiest place to find it is in China.
Research firm Analysys International, for instance, says that online ad spending has been steadily accelearting every quarter, and jumped an eye-popping 72.5% in Q2.
Much of this, of course, has to do with ad dollars pouring in for the Olympics. And the Chinese online ad market is growing off a tiny base; spending in Q2 was about $410 million.
Analysys doesn't offer a full-year 2008 projection for online advertising, but eMarketer estimates China's online ad market in 2008 will be $1.4 billion, a 52% y/y increase. That means China's entire online ad market is about the size Walt Disney's annual US ad budget, and a fraction of the $26 billion that will be spent in the US on online advertising this year.
And China's ad dollars are be spread over an even larger Internet population than the US: 253 million Internet connections in China vs 223 million in the US, according to PricewaterhouseCoopers. This explains, in part, why VCs are eager to invest, despite the inherent risks of running a media company in a state-controlled economy.
See Also:
Want To Run A Chinese YouTube? Better Hire Your Own Censors
Joost Launching In China. But When Will It Re-Launch Here?
China Grants License To Would-Be YouTube, YouKu
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| Want Ad Growth? Try Beijing. | | The US advertising market is in the tank, but there's still plenty of growth happening abroad, especially in emerging markets like Eastern Europe and Asia. And the easiest place to find it [..] Read complete article | | Published 02-Aug-2008 by Silicon in General
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Nerdblog | Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
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| Beijing bicycles |  Eric writes-
In Beijing, I snapped a lot of photos of bikes. It was fun to shoot people on bikes for some reason in China, maybe it’s because the bikes were so odd compared to what I see in the US. It’s not about fixed gear, or being cool, most of these bikes look like they’re [...] [..] Read complete article | | Published 11-Aug-2008 by Nerdblog in General
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Beijing 2008's Gymnastic Events [Sega] | | Of all of the Olympic sports to video game translations, nothing suffers more than the gymnastic events. Sega is tackling six different gymnastic events in Beijing 2008, and while they might not give you an accurate feel for the sport they'll at le [..] Read complete article | | Published 01-Jul-2008 by Mike Fahey in Sega Beijing 2008 Gallery Media News
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| Nerdblog | Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
Nerdblog.Net |
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