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 Send to email | Web Video Watchers: Fickle, Random in GOOG |  By Silicon
el 24-Apr-2008 |
lonelygirl15big.jpg: Paste this image in your site, Myspace, Facebook, Ebay copy this code...
 What do people like to watch on the Web? They don't really know, according to a survey conducted by ClipBlast. The company says almost half of Web video watchers can't tell you why or how they end up watching a specific video -- they just do.
This is bad news for anyone trying to build a following around a specific show or series, but great news for YouTube (GOOG), which services a world of people grazing for video.
The company asked 1,000 people how they find video on the Web, and of those that expressed a preference, 28% said they prefer "discovery" through browsing, the online equivalent of channel-flipping. That's followed by recommendations from friends (27%) and search engine results (22%), all of which would heavily favor YouTube.
TV contends with its share of channel flippers, but the difference is the Web offers massive choice, and the likelihood that a video is discovered, if not heavily promoted by a portal like MySpace or YouTube, is slim.
Other findings, some intuitive:
- Men are more likely to discover video through browsing than women (34% vs 22%). Men are more likely to act on recommendations from associates, or use search engines to find video.
- Discovery is biggest young adults, age 18-24, while older adults prefer tips from friends and search engines.
- There are regional differences: Boston surfers are more likely to rely on "discovery" (32%) than those in Chicago (23%), who are more likely to rely on tips from friends.
Oh, by the way. Who's ClipBlast? Well, they're the "premier
Web-wide video navigation and distribution platform," according to their news release. Which means, astonishingly, that they'll be able to help video producers solve the very problem they've described in said news release. That's lucky!
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| Nerdblog | Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
Nerdblog.Net |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Nerdblog | Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
Nerdblog.Net |
| Bird box sequencer has a lot to say |  The “Bird Box” outputs a seemingly random sequence of triggers intended for use with a drum machine. In fact the sequence it produces is not random at all just extremely long - and filled “suggestive self-similarity and evolving motifs”. Eric Archer, the box’s creator, explains more -
One of my favorite digital logic constructs is [...] [..] Read complete article | | Published 23-Aug-2008 by Nerdblog in General
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| Nerdblog | Blogger | Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
Nerdblog.Net |
| The Sanity Nullifier |  Here is another fun way to irritate & annoy people. This time the noisemaker uses an ATtiny2313 to generate random noises. The website has all the code & schematics so you can build your own Sanity Nullifier.
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| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
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| Mega64 raps along with Parappa |  Filed under: Culture, Rhythm
Sometimes the simplest ideas are the best. That's an axiom proven by Mega64 in their latest video, where they tap into the raw, delicious comedy vein of "rapping about random things people ar [..] Read complete article | | Published 11-Sep-2008 by Justin McElroy in mega64parappa-the-rapper
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
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| Random NrN moments | | I just saw Paul Krugman wandering the halls of Netroots Nation, looking like a befuddled professor. Incredibly, he was not being swarmed by bloggers. Read the comments on this post... [..] Read complete article | | Published 18-Jul-2008 by Thoughts in Policy and Politics
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Verizon has invested a fortune in its new FiOS TV service, which is supposed to offer TV watchers an alternative to cable and satellite. But it may be that what TV watchers reall [..] 
