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 Send to email | What Ars Technica - Conde Means For TechCrunch, Blog Wars, et al in General |  By Silicon
el 19-May-2008 |
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 The exact amount Conde Nast paid for Ars Technica has yet to be reported (as far as we know), but most folks agree that it probably accounted for the bulk of the $25 million Conde paid for three sites: Ars Technica, WebMonkey, and HotWired. So let's call the Ars valuation $15-$20 million, or in the neighborhood of the $15 million Doug McIntyre estimated in 24/7 Wall Street's "The 25 Most Valuable Blogs").
What does this mean for the ongoing blog wars?
First, Ars Technica, TechCrunch, PaidContent, etc., are building real businesses that will continue to be seen as vital properties in the portfolios of traditional media companies. We suspect the rate of acquisition--and the valuations--for the top properties will continue to increase in the next few years. We've said before that we think that industry-leader TechCrunch will eventually sell for $100 million. Assuming Michael Arrington & Co. don't blow it, we still believe that.
Second, the blog wars are only going to get more competitive. Now that Conde, et al, have validated this business, we suspect more capital and talent will flow into the sector. This will continue to transform the industry from one with low capital-requirements, part-time amateur writers, and almost accidental success to one that requires significant capital and full-time professionals.
Third, not all trees will grow to the sky. There will likely be, at most, 4-5 properties and brands in each sector that survive as stand-alone, sustainable businesses. (Recall that brief, happy period when folks were excited about the future prospects of Lycos, Infoseek, and Excite). The good news: More properties will be bought by larger players than will survive.
Fourth, there will likely be an increase in blog merger activity. TechCrunch's Michael Arrington has already outlined his blog world-domination plan. If TechCrunch doesn't do it, someone will.
So where does this leave SAI? Running as fast as we possibly can (thanks for reading!).
See Also: TechCrunch's Michael Arrington Wants to Merge With Blogosphere, Kill CNET
Disclosure: PaidContent has reported that SAI is or has been in merger talks with TechCrunch.
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 | Kotaku`s The Gamers Guide |  Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| Halo Wars Addict Meets Supplier [Halo Wars] | | Halo Wars Addict got an interview with Graham Somers, Ensemble Studios' community manager. Naturally, this outreach is in his job description, and a blog titled "Halo Wars Addict" will probably deliver a positive piece. But it's still worth a look if you're intereste [..] Read complete article | | Published 14-Jun-2008 by Owen Good in Halo wars Bungie Ensemble Halo Rts Xbox 360
Read 8 times. More hits in ![More articles Halo Wars Addict Meets Supplier [Halo Wars]](./images/arti.gif) ![Images about Halo Wars Addict Meets Supplier [Halo Wars]](./images/photo.gif) |
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| Kotaku`s The Gamers Guide | Blogger | XBOX 360 Gamers Weblog
Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred |
| What Halo Wars Means to Ensemble [Impressions] | | Lead Designer Graeme Devine told us games journalists that we needed to know three things about Halo Wars before we got to playing: the game was about 1) fast, visceral combat, 2) an epic storyline and 3) multiplayer. Unfortunately, because we?re still i [..] Read complete article | | Published 17-Nov-2008 by AJ Glasser in Impressions Ensemble halo wars Microsoft Top Xbox 360
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| Joystiq | Blogger | Covers video game news from an independent, unbiased perspective
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| Conde Nast To Mags: Fine, Run Your Own Web Sites | | Is Conde Nast ready to overhaul its famously complicated Internet strategy? No. But it is about to give its magazine a bit of what they're clamoring for -- a chance to run their own Web sites.
Conde Nast's Web structure is byzantine at best. Some of the publisher's magazines, like Bon Appetit and Vogue, don't really have Web sites at all, but simply point to sites run by CondeNet, which [..] Read complete article | | Published 21-Mar-2008 by Silicon in General
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