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GADGETS AND GAMES DIRECTORY :: > Business Register Weblog >  Business Tech Weblogs - WEEKLYBITS.COM GADGETS AND GAMES DIRECTORY
Silicon Alley Insider
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Visit What Google Deal? Yahoo! Tweaks Ad System (YHOO) What Google Deal? Yahoo! Tweaks Ad System (YHOO) in General
By Silicon
el 18-Apr-2008

Yahoo!

While Yahoo continues flirting with notion of outsourcing its search to Google, it's still playing around with its platform. Today the company altered the way advertisers buy ads by taking away the fixed minimum bid on the sponsored search keywords.

Originally advertisers would start the bidding for those keywords at $.10. Now the minimum will be set mostly on two factors: the previous click-through performance of the company bidding, and the value of the keyword itself. Yahoo! says that the bid could be higher or lower than $.10 based on the two factors.

So what does this mean? We're not sure yet. TechCrunch linked to some anecdotal evidence from advertisers who say their minimum bids have doubled or quadrupled overnight. But that's just a few - and it doesn't say anything about what the revenue implications will be. Any Yahoo! advertisers out there affected by the change? Let us know in comments.




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What Google Deal? Yahoo! Tweaks Ad System (YHOO) -  Tech Weblogs - WEEKLYBITS.COM  Blogger Weblog covering digi

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Apple's Biggest Bull Cuts Revenue Estimates (AAPL)

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04-Dec-2008
Google Reader Gets A Facelift, Still No Ads (GOOG)

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04-Dec-2008
Bloggers More Likely To End Up In Jail Than Print Journalists

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04-Dec-2008

Silicon Alley Insider Blogger

Weblog covering digital business Silicon Alley Insider Digital Business, Live From New York.

What Google Deal? Yahoo! Tweaks Ad System (YHOO)
While Yahoo continues flirting with notion of outsourcing its search to Google, it's still playing around with its platform. Today the company altered the way advertisers buy ads by taking away the fixed minimu [..] Read complete article
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Published 18-Apr-2008 by Silicon in General
Read 9 times. More hits in More articles What Google Deal? Yahoo! Tweaks Ad System (YHOO) Images about What Google Deal? Yahoo! Tweaks Ad System (YHOO)
Silicon Alley Insider Blogger

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Are Google, Yahoo Going Forward With Ad Deal Without Approval From Feds? (GOOG, YHOO)
When Google (GOOG) and Yahoo (YHOO) signed their ad deal in June, which allows Yahoo to run Google ads on its U.S. and Canadian search results, the comp [..] Read complete article
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Published 29-Aug-2008 by Silicon in YHOOGOOG
Read 2 times. More hits in More articles Are Google, Yahoo Going Forward With Ad Deal Without Approval From Feds? (GOOG, YHOO) Images about Are Google, Yahoo Going Forward With Ad Deal Without Approval From Feds? (GOOG, YHOO)
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Google: See, Our Ad Deal With Yahoo Is Harmless (GOOG, YHOO)
GoogYahoo1.jpg - Google: See, Our Ad Deal With Yahoo Is Harmless (GOOG, YHOO) Google, in its quest to convince people that its search ad deal with Yahoo is a good thing for the industry -- and not a monopoly over search -- has launched a fact site detailing exactly how the deal will work [..] Read complete article
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Published 25-Sep-2008 by Silicon in General
Read 5 times. More hits in More articles Google: See, Our Ad Deal With Yahoo Is Harmless (GOOG, YHOO) Images about Google: See, Our Ad Deal With Yahoo Is Harmless (GOOG, YHOO)
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Senate Raises An Eyebrow At Google-Yahoo Deal, But Waves It Through (GOOG, YHOO)
We still don't have a good sense of whether the Feds are really serious about slowing down or stopping the Google/Yahoo search deal. But now we know one thing -- the US Senate won't be getting in the way of the deal. Reuters: [..] Read complete article
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Published 03-Oct-2008 by Silicon in General
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Not Just The Feds: California, Other States Launch Their Own Google-Yahoo Investigations (GOOG, YHOO)
If the Department of Justice doesn't try to stop Google's (GOOG) search deal with Yahoo (YHOO), state attorneys general just might. California AG Jerry Brown is taking a long look at the Google-Yahoo ad d [..] Read complete article
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Published 10-Sep-2008 by Silicon in YHOOGOOG
Read 2 times. More hits in More articles Not Just The Feds: California, Other States Launch Their Own Google-Yahoo Investigations (GOOG, YHOO) Images about Not Just The Feds: California, Other States Launch Their Own Google-Yahoo Investigations (GOOG, YHOO)
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EU Investigating Google-Yahoo Search Deal (GOOG, YHOO)
The European Union is looking into the Google-Yahoo search deal to see if it will have an effect on the advertising environment in Europe, Reuters reports. European antitrust regulators tend to be much tougher on U.S. c [..] Read complete article
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Published 15-Sep-2008 by Silicon in General
Read 3 times. More hits in More articles EU Investigating Google-Yahoo Search Deal (GOOG, YHOO) Images about EU Investigating Google-Yahoo Search Deal (GOOG, YHOO)
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Google, Yahoo Ready To Bail On Pact When Ballmer Shows Up (GOOG, YHOO)
breakglass.jpg - Google, Yahoo Ready To Bail On Pact When Ballmer Shows Up (GOOG, YHOO) The SEC filing for the Google-Yahoo search deal has one interesting tidbit: An escape clause designed specifically with Microsoft, Time Warner, or News Corp in mi [..] Read complete article
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Published 13-Jun-2008 by Silicon in NWSTWXYHOOMSFT
Read 4 times. More hits in More articles Google, Yahoo Ready To Bail On Pact When Ballmer Shows Up (GOOG, YHOO) Images about Google, Yahoo Ready To Bail On Pact When Ballmer Shows Up (GOOG, YHOO)
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Microsoft/HP Deal: Grazes Yahoo, Misses Google (MSFT, HPQ, YHOO, GOOG)
off-target.jpg - Microsoft/HP Deal: Grazes Yahoo, Misses Google (MSFT, HPQ, YHOO, GOOG) JP Morgan's Imran Khan runs some numbers on the impact of Microsoft's (MSFT) new search deal with HP (HPQ), which replaces the PC giant's old pact with Yahoo (YHOO). Conclusion: Pretty muc [..] Read complete article
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Published 03-Jun-2008 by Silicon in HPQYHOOMSFT
Read 5 times. More hits in More articles Microsoft/HP Deal: Grazes Yahoo, Misses Google (MSFT, HPQ, YHOO, GOOG) Images about Microsoft/HP Deal: Grazes Yahoo, Misses Google (MSFT, HPQ, YHOO, GOOG)
Silicon Alley Insider Blogger

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Former Fed Regulator: Google-Yahoo Deal A Tough Sell To Feds (MSFT, YHOO, GOOG)
Stifel Nicolaus analyst Blair Levin has broken down the odds that Washington approves one of multiple tie-ups in play right now: Microsoft (MSFT) buys all of Yahoo (YHOO) ; Microsoft buys Yahoo search; Yahoo hands over some of search to Google (GOOG). Blair's bio makes him worth listening to: He was chief of staff to former FCC chair Reed Hundt for a good stretch of the Clinton administr [..] Read complete article
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Published 19-May-2008 by Silicon in GOOGYHOOMSFT
Read 10 times. More hits in More articles Former Fed Regulator: Google-Yahoo Deal A Tough Sell To Feds (MSFT, YHOO, GOOG) Images about Former Fed Regulator: Google-Yahoo Deal A Tough Sell To Feds (MSFT, YHOO, GOOG)
Silicon Alley Insider Blogger

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Google?s Armstrong: Seriously. Don't Worry About This Yahoo Deal. We're Definitely Not A Monopoly (GOOG, YHOO)
First Google trotted out economist Hal Varian to try to make its "of course we're not a monopoly" case. Now comes chief salesman Tim Armstrong, who tries making the same argume [..] Read complete article
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Published 18-Sep-2008 by Silicon in General
Read 0 times. More hits in More articles Google?s Armstrong: Seriously. Don Images about Google?s Armstrong: Seriously. Don
Silicon Alley Insider Blogger

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Google And Yahoo Blink, Put Brakes On Search Deal
Earlier this fall, Google's Eric Schmidt insisted he was going ahead with the Yahoo search deal with or without approval from the Feds. That pose seemed less convincing when both Google and Yahoo launched PR campaigns aimed a [..] Read complete article
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Published 03-Oct-2008 by Silicon in YHOOGOOG
Read 4 times. More hits in More articles Google And Yahoo Blink, Put Brakes On Search Deal Images about Google And Yahoo Blink, Put Brakes On Search Deal
Silicon Alley Insider Blogger

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Why Yahoo Passed On Microsoft's Search Deal (New Details!)
jerryyang4.jpg - Why Yahoo Passed On Microsoft As of last weekend, Yahoo (YHOO) had two deals on the table: A Microsoft (MSFT) search deal and a Google (GOOG) search deal. Yahoo chose the Google deal. After speaking with a person famil [..] Read complete article
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Published 13-Jun-2008 by Silicon in GOOGMSFTYHOO
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