AdSense is a wonderful way to make money from blogs for many bloggers - however it’s not always suitable.
Check out this post looking at the ads that AdSense put up on a blog for women over the age of 40.
Ads included (to name just a few):
MEET MARRIED WOMEN! Married but looking? Meet LOCAL married women right now!
OLDER BLACK WOMEN: Free to join. 1000’s of pictures of beautiful older black singles.
HISPANIC WOMEN ONLINE: Find your interracial match on line.
MARRIED BUT LOOKING: Discreet affairs for men and women have never been easier.
AdSense is great when you have a topic that is focused upon some kind of product or service - or a topic that is directly associated with a type of product or service - however when you have a topic that is a little more open to interpretation or vague (and not I’m not saying Women over 40 are vague!) AdSense often produces ads that are less targeted.
The same is true in my experience with AdSense on religious and political blogs. Their bots look at words like ‘Spiritual’, ‘Christian’, ‘Democrat’, ‘Clinton’, ‘Muslim’ and doesn’t know what you’re saying about these things - it’ll quite often guess wrong and put up something that is completely the opposite to what your blog is about.
When AdSense serves irrelevant ads to your blog it doesn’t mean that your topic is no good, just that you might want to go back to the drawing board and find another way to monetize it.
The take home lesson is that when you’re first using AdSense on a blog to watch the ads that it serves up. Keep in mind though that sometimes the ads will start off un-targeted but that they improve after a day or two (perhaps as it learns what does convert and what doesn’t on your blog).
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By Darren Rowse
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