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GADGETS AND GAMES DIRECTORY :: Games > Xbox 360 Register WeblogGames >  Xbox 360 Tech Weblogs - WEEKLYBITS.COM GADGETS AND GAMES DIRECTORY
Kotaku`s The Gamers Guide
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Kotaku
XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers
As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, prediction. Don't get a life just yet.Visit Kotaku
Address URLhttp://kotaku.com    Registered: 09-Apr-2008
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Visit  Who Can Make Sense Of This PlayStation 3 Ad? [Marketing] Who Can Make Sense Of This PlayStation 3 Ad? [Marketing] in Marketing Ads Advertising Playstation 3 PS3
By Michael McWhertor
el 22-Sep-2008

With the exception of Sony's "U R Not E" campaign and the inflicting of Saliva's godawful "Ladies and Gentlemen" upon us a countless number of times this year, we're generally fans of the PlayStation marketing machine. We even kind of liked the "This Is Living" series of non sequitors that annoyed UK gamers in 2007. That said, we're having a hard time wrapping our string of brain cells around the "Matrjoska" print ad running in Spain.

Are Sony trying to appeal to the portly gamer set who prefer to masquerade as teenage waifs online? Or is it the other way around, speaking to the blue ocean market of women with runway physiques who desperately long to be a morbidly obese and wear nothing but brown? Or is it just "Look, nipples!"? We're stumped.

PS3: Matrjoska [Ads of the World]




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Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Who Can Make Sense Of This PlayStation 3 Ad? [Marketing]
With the exception of Sony's "U R Not E" campaign and the inflicting of Saliva's godawful "Ladies and Gentlemen" upon us a countless number of times this year, we're generally fans of the PlayStation marketing machine. We even kind of li [..] Read complete article
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Published 22-Sep-2008 by Michael McWhertor in Marketing Ads Advertising Playstation 3 PS3
Read 1 times. More hits in More articles  Who Can Make Sense Of This PlayStation 3 Ad? [Marketing] Images about  Who Can Make Sense Of This PlayStation 3 Ad? [Marketing]
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Ian Bogost on Advertising in Games [Money Money Money]
Ok, so a billboard in a driving game may make sense — but what about games where it doesn't make sense? As Ian Bogost points out, "Would an orc order pizza? Does a dystopian planet from the future need a pacer drink?": This un [..] Read complete article
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Published 04-May-2008 by Maggie Greene in AdvergamesAdvertisingBusinessEconomicsIan Bogostmoney money moneyNews
Read 6 times. More hits in More articles Ian Bogost on Advertising in Games [Money Money Money] Images about Ian Bogost on Advertising in Games [Money Money Money]
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Little Big Planet Rolls Out With PlayStation Experience Truck [Keep On Truckin']
Sony's rolling marketing platforms are back to make their summer rounds, and one of them is bringing Little Big Planet with it! The two trucks, The PlayStation Experience and The PlayStation Patrol, have been fitted with the latest games and sent out to bring PS3 [..] Read complete article
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Published 19-Jun-2008 by Mike Fahey in Keep On truckin' Lbp little big planet News Playstation 3 PSP Sony
Read 0 times. More hits in More articles  Little Big Planet Rolls Out With PlayStation Experience Truck [Keep On Truckin Images about  Little Big Planet Rolls Out With PlayStation Experience Truck [Keep On Truckin
Joystiq Blogger

Covers video game news from an independent, unbiased perspective
Joystiq Joystiq

Halo 3 marketing designed to not make Master Chief a 'reckless American cowboy'
Image 0 en  - Halo 3 marketing designed to not make Master Chief a Filed under: Culture At the MI6 marketing conference in San Francisco, GameDaily reports on how Halo 3's marketing molded the image of Master Chief. Jerret West, global group produc [..] Read complete article
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Published 11-Apr-2008 by Alexander Sliwinski in bungiehalohalo-3halo3master-chiefmasterchiefmi6microsoft
Read 0 times. More hits in More articles Halo 3 marketing designed to not make Master Chief a Images about Halo 3 marketing designed to not make Master Chief a
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Hot Topic Slashes Prices On LE Halo 3 Xbox 360 [Dealtaku]
I know what you're thinking - why the hell is Hot Topic selling video game consoles? It doesn't make any sense to me, and it doesn't seem to have made sense to many consumers either, as the trendy in a stupid sort of way retail chain is sitting on a large number of limited edit [..] Read complete article
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Published 08-Sep-2008 by Mike Fahey in Dealtaku Halo 3 Hot Topic Limited edition News Spartan Green Xbox 360
Read 1 times. More hits in More articles  Hot Topic Slashes Prices On LE Halo 3 Xbox 360 [Dealtaku] Images about  Hot Topic Slashes Prices On LE Halo 3 Xbox 360 [Dealtaku]
Silicon Alley Insider Blogger

Weblog covering digital business Silicon Alley Insider Digital Business, Live From New York.

Twitter's Redesign: New Look, No Search?
When Twitter bought search engine Summize this year for $15 million, we convinced ourselves that the deal could make sense, and might even provide the microblog with a way to make money. We still think that could [..] Read complete article
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Published 19-Sep-2008 by Silicon in General
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The Boy Genius Report Blogger

The gadgets and technology weblog
Boy Genius Report

Second Gates & Seinfeld Ad debuts
On Thursday, Microsoft debuted the second advertisement in its recently launched marketing campaign to improve the public perception of Windows Vista. The first advertisement was met with mixed reactions. Some people noted the comedic qualities and loved it while others failed to see the humor and thought it made no sense. This second ad places [...] [..] Read complete article
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Published 12-Sep-2008 by Kelly Hodgkins in NewsWindows VistaAdadvertisementGatesmicrosoftSeinfeldvista
Read 3 times. More hits in More articles Second Gates & Seinfeld Ad debuts Images about Second Gates & Seinfeld Ad debuts
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Sony Deploys New Killzone 2 Trailer To Marketing Front [Clips]
Sony Computer Entertainment Europe has released a brand spankin' new trailer for Guerrilla Games much-hyped shooter Killzone 2. The PlayStation 3 game isn't due to ship until early 2009, but the marketing machine is ready [..] Read complete article
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Published 27-Oct-2008 by Michael McWhertor in Clips Guerilla Games killzone 2 Media Playstation 3 PS3 Trailer
Read 1 times. More hits in More articles  Sony Deploys New Killzone 2 Trailer To Marketing Front [Clips] Images about  Sony Deploys New Killzone 2 Trailer To Marketing Front [Clips]
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

Rockstar Doesn't Get Hardcore/Casual Division [Gtaiv]
Rockstar gets lots of things — like how to make and launch hugely successful games. But what's one thing Rockstar does not get? Like at all? Company co-founder Sam Houser explains: The division doesn?t make sense to us; good games will usually sell and be popular, bad g [..] Read complete article
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Published 18-Aug-2008 by Brian Ashcraft in Gtaiv grand theft auto IV News Rockstar sam houser
Read 0 times. More hits in More articles  Rockstar Doesn Images about  Rockstar Doesn
Kotaku`s The Gamers Guide Blogger

XBOX 360 Gamers Weblog Gossip, news and leaks for obsessive gamers Kotaku As if you don't waste enough of your time in a gamer's haze, here's Kotaku: a gamer's guide that goes beyond the press release. Gossip, cheats, criticism, design, nostalgia, pred

PSN Boasts 14 Million Active Users [Playstation 3]
We recently passed the PlayStation 3's 2nd birthday, and of course the official PlayStation Blog couldn't let that sort of milestone pass without taking a moment to praise themselves for their efforts. In his celebratory post yesterday, PlayStation director of hardware marketing John Koller r [..] Read complete article
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Published 18-Nov-2008 by Mike Fahey in Playstation 3 News PS3 psn Sony
Read 0 times. More hits in More articles  PSN Boasts 14 Million Active Users [Playstation 3] Images about  PSN Boasts 14 Million Active Users [Playstation 3]
Joystiq Blogger

Covers video game news from an independent, unbiased perspective
Joystiq Joystiq

This is Advertising? The 10 worst PlayStation ads
Image 0 en  - This is Advertising? The 10 worst PlayStation ads Filed under: Culture, Sony PlayStation 2, Sony PlayStation 3, Sony PSP, Retro, Business We've reported on a few of Sony's marketing quirks throughout the years (w [..] Read complete article
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Published 31-May-2008 by Ross Miller in adsadvertisementadvertisementsadvertisingsony
Read 4 times. More hits in More articles This is Advertising? The 10 worst PlayStation ads Images about This is Advertising? The 10 worst PlayStation ads
Nerdblog Blogger

Provides news about hardware, software, notebooks, laptops, PCs, Mac, PDAs
Nerdblog.Net

Making sense of Salesforce.com
Some software, some risk The Salesforce.com marketing pitch at the recent Dreamforce Europe was wearying at times but it is not complete nonsense. Chief executive Marc Benioff spent the first hour of his keynote reiterating what he has said 1,000 times before about “no software”. TheRegister [..] Read complete article
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Published 15-May-2008 by Nerdblog in General
Read 5 times. More hits in More articles Making sense of Salesforce.com Images about Making sense of Salesforce.com

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